Using Google Analytics - Increasing your online ROI

Real Estate Agent with RE/MAX Affiliates


How are people finding your website?  If you're not using the free Analytics tool from Google, you're missing out on one of the easiest, most powerful tools for your online business.  Google Analytics is simple to install, simple to manage and ensures a better ROI on your online marketing dollars.  Once you register your website(s) there will be a small snippet of code that needs to be installed on your site.  Even if you're not an IT pro, the process is explained in plain English and you can probably use this tool even if you have a template-type site.

I've been using the Analytics tool for several years now and couldn't be happier with the service.  And did I mention it's FREE?!?  

Here's a brief overview of what kind of detailed reporting you can expect:


  • MAIN DASHBOARD: Gives you a quick look at exactly how may visitors you have had to your site per day/week/month
  • SITE USAGE: This section allows you to see how many visitors you had, your total pageviews, avg pages per visit, the bounce rate, average time spent on your site & the percentage of new visitors.
  • MAP OVERLAY: You can discern exactly where your traffic is coming from based on the geography of your visitor.  Any state (or country for that matter) that has had a visitor to your site is colored-in.  You can click through the map for more detail.
  • TRAFFIC SOURCES OVERVIEW: This is a simple pie chart showing you which visitors were from search engines, referring sites or direct traffic.  Although this is a Google tool, it will provide data from other referring search engines like Yahoo! and Bing.
  • CONTENT OVERVIEW: The most popular landing pages are listed in order of the traffic they receive.  Furthermore, you can see how many pageviews each landing page received, and the percentage of total site-traffic that that page makes up.
Each section listed above has additional information that goes into much greater detail on it's own screen.  You can really dial in your Adwords and see exactly where you should be spending your money.  It only takes a little computer savvy to get up and running and I'm guaranteeing you that you will see results in increased traffic by knowing the source of your visitors.

If you're looking for a new tool for your business in 2011, make this the one.

Do you use Analytics?  Would you use it now that you know how simple and powerful it can be?



And by the way, I'm not affiliated with Google in any way and will receive no compensation for additional usage of the site by anyone who reads this or clicks on the link above.  I just really enjoy the program and think others will find it useful as well.


Posted by


Nick Dailey (CDPE) - Short Sale & Investment Specialist - Northern Kentucky & Greater Cincinnati

Helping families in Northern Kentucky avoid foreclosure.  Northern Kentucky MLS listings of homes for sale.  


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Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Thanks for sharing this informative post.  I am open to all suggestions regarding Internet marketing and appreciate your taking the time to present this so well.  Happy New Year!

Jan 03, 2011 01:43 AM #1
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Nick, this is a good reminder on good tol. I would not be surprised that I have it, but do not go and analyze the results.

Jan 03, 2011 01:43 AM #2
Sean Casey
Patterson-Schwartz Real Estate - Newark, DE
Greenville, Hockessin, Newark & Bear Homes

Great Post!  I am using Google analytics already, but I probably should use it more! Thanks

Jan 03, 2011 01:45 AM #3
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate


I have been a loyal and rabid fan of Google since so much of what they have can be used in our business (not to mention as you did that so much of it is FREE!)

Jan 03, 2011 01:55 AM #4
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Nick-Thanks for the post, just installed a couple of my blog sites, I'll be curious to see the results. Thanks.

Apr 16, 2011 06:49 AM #5
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Nick Dailey

RE/MAX: Northern Kentucky Real Estate - NKY MLS - Short Sale
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