Sorry Doubters but Active Rain Blogging is LEAD GENERATION !!!

Real Estate Agent with KW Elite

     The Real Estate World as we know it is changing daily ! There has never been a time where practitioners have as much liability and responsibility in an individual transaction. No agent can afford to rest on the laurels of Knowledge Past. The 2008-2010 real estate years have been a cleansing market that has forced all productive agents to reinvent themselves. Agents have been forced to Remargin their business, eliminating anything that does not produce a ROI. Many pre 2000 marketing methods are no longer cost effective or are far too time consuming.

     That being said, it's time we as an industry embrace the new reality that Blogging is Lead Generation ! I am asked all the time when teaching Social Media,"How much time do you spend a day doing it?" I can tell from their question that they're hoping I'm going to say 8 hours per day, so they can eliminate doing it ! It is clear from the nature of that question that they don't get it ! Blogging is Lead Generation ! Many agents just don't see the difference between blogging and relaxing with Farmville.

     Seminar after seminar, encourages each attender to become the Mayor of their market. All applaud the speaker as being right on . But most are still trapped in the box because they don't believe Blogging is Lead Generation. They will make a feeble attempt at this task by nearly going bankrupt on snail mail postage and old fashion paper newsletters ! How tragic they don't know that Blogging is Lead Generation !

     Never has it been easier to Brand yourself in a specific marketplace. Never has it been so cost efficient to do so. Add to that, it's also time effective. Why ? Because Blogging is Lead Generation ! It's new age prospecting reinvented ! Author Gary Keller says every real estate agent has two jobs; real estate and Lead Generation ! Please the next time you're talking about blogging on Active Rain, proudly proclaim that Blogging is Lead Generation !!!

Posted by


Michael J. Perry



1280 Plaza Blvd. , Lancaster, PA 17601

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Longtime West Lampeter resident and Lancaster County Realtor!


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Comments (76)

Rhonda Abbott
Howard Hanna - Wadsworth, OH
Wadsworth & Greater Akron, OH

"Many agents just don't see the difference between blogging and relaxing with Farmville."

You've hit the nail on the head! I may just write a blog about it! 

Jan 12, 2011 01:47 AM
Celesta Funk
KELLER WILLIAMS Realty - Millersville, PA

This is right on ! Blogging's reach is unlimited and only restricted by the writer's ability !

Jan 13, 2011 09:44 AM
Justin D. Bethea
Cavalry Realty LLC - Marysville, PA

Michael, I think what you're trying to say is "Blogging is lead generation". Next time time don't beat around the bush and just come out and say what's on your mind! I'm trying to become a more effective blogger, but just like anything else, sometimes it's hard to overcome the inertia of the way we do things presently. Thanks for the article, and the motivation.

Jan 21, 2011 01:19 AM
Rick McGinnis
Highpointe Commercial Realty Advisors - Harrisburg, PA

I have never written a "Blog" in my life, but I guess I better start! Thanks for the insight.

Jan 21, 2011 10:10 AM
Don Hess
KW Elite Keller Williams 1280 Plaza Blvd. Lancaster, PA 17601 - Quarryville, PA

Right on Mike. Like it or not, you can't argue with it. My "kids" (Age 39 and 33) live on their cell phones and laptops. I've watched my daughter and her fiance' create and build a business on Face Book. So anytime you can get your blog at the top of the Google heap its got to be a winner. The concept of community is no longer the neighborhood or the school district, it's the folks you connect with on Twitter and Face Book. These folks go to Google and their "community" whenever they want to speak out through blogs or seek information about anything. If you don't have a presence somewhere in that universe you will be left behind. Don

Jan 26, 2011 04:15 AM
Randeen Orner
Murry Management Company - Mount Joy, PA

Blogging is Real Estate Lead Generation! Looking forward to typing away towards many leads.

Feb 22, 2011 04:02 AM
Kimberly F. McCanna
Prudential Homesale Services Group - Elizabethtown, PA

I think what you are saying is "Blogging is Lead Generation"...I'm willing to give it a try.

Feb 22, 2011 08:36 AM
Curtis Wagner
Prudential Homesale Services Group - Manor Township, PA

Congratulation Mike, I now know what blogging is.  Now am I disciplined enough tomake it make an impact?

Feb 22, 2011 12:10 PM
Sandy Myers
Golden Realty Company Inc. - Hanover, PA

Way to drive that home! and you're right, blogging is a terrific lead generation tool, and a great way to promote yourself within your PMA. Thanks!

Feb 23, 2011 06:29 AM
David Nguyen
Cavalry Realty LLC - Lancaster, PA

Blogging might not work for me now because of my market niche where buyers and sellers do not use internet and email.

Feb 25, 2011 02:38 AM
Nancy Mackrides
Premier Properties, Inc. - Media, PA

Well, Mike,

You certainly practice what you preach in class!

Blog, lead generate, blog, communicate,blog,...!!!

Feb 25, 2011 06:29 AM
David Longenecker
Hostetter Realty - Parkesburg, PA

An interesting article Mike.  Very much enjoying the class. 

Nov 08, 2011 11:10 PM
Elva C. Benjamin
RE/MAX of Gettysburg - Gettysburg, PA

Lead generation has a whole new meaning now.  Great ideas and suggestions.  Just got put them in action.  Really glad I'm taking this class. 

Oct 19, 2012 04:46 AM
Kim Burton
Re/Max of Gettysburg - New Oxford, PA

I am looking forward to signing up to become a rainmaker.  Thanks for all the advice. If its going to be, its up to me!

Nov 07, 2012 10:38 PM
Keith Kahlbaugh
Bennett Williams Realty, Inc. - York, PA

Utilizing the Internet overall for lead generation is very important and blogging (new to me) surely can't hurt with helping brand your identity. 

Nov 08, 2012 10:44 PM
Marsha Smith
Miller & Associates Real Estate LLC. - Gettysburg, PA

Well said and I see you hit the "6" points Blogging is Lead Generation. Blogging is still new to me. But I've had fun with what I've done so far. Plan to continue...

Nov 12, 2012 10:58 AM
Cherie L. Gottshall
Ramus Realty Group - Frackville, PA

I plan to up my blogging and send it to the next level.  I have only done small things and have to admit I was always nervous about what to write.

Dec 07, 2013 10:59 PM
Melissa Herr
Lancaster, PA
I have so many tasks and actions i need to implement, blogging, will be added... Melissa Herr (Charles & Assoc.)
Jan 27, 2014 08:53 PM
Amy Conlin
Mountville, PA

Got it 

Jan 22, 2015 10:11 AM
Jamie Lutz
Ephrata, PA

Ok, ok, I'll start blogging!!  LOL!!  No Seriously, I do need to start doing this.  I've always been uncertain and not comfortable as to what to write about.  with your advice and information, I think I finally get it! 

Jan 28, 2015 06:00 AM