A tip for REALTORS who moonlight as their own personal graphic designer - choose your fonts wisely!
My advice to you is to keep it simple and legible - and for the younger REALTORS out there, please keep in mind that not everyone has perfect 20/20 vision - I hear time and time again that some clients steer away from certain websites because 1) the font is too small 2) It's way too busy.
A simple legible font can help this!
My advice is to keep it simple and clean. Legibility first - style second. Try to exclude overuse of anything scripted.
Personally - Sans fonts are my favorites - Sans basically means without the little tails on the words. Serif fonts (WITH tails) have their place as well - word on the street is that Serifs are easier to read when reading large quantities of text. Don't be afraid to use both on the same marketing piece - just don't go overboard and just stick to 2.
And THE VERY MOST IMPORTANT RULE! (Repeat after me) Under no circumstances should you use the infamous Comic Sans. The web is overflowing with sites that ridicule use of this font (I know it's kind of harsh - but it's out there and I thought you should know..). I'm not sure if you remember, but back in July of 2010, the owner of the Cleveland Cavaliers released a scathing letter regarding LeBron James - his one mistake was that he wrote it in Comic Sans. The faux pas made CNN - a little ridiculous I know.. but here it is -
http://www.cnn.com/2010/TECH/web/07/09/comic.sans.cavs.james/
So! Unless you want to be known as a Comic Sans Criminal..just don't go there.
I'll leave you with that - and here's a cute website to visit below - just click the image.
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