Fonts - choose wisely!

By
Real Estate Agent

A tip for REALTORS who moonlight as their own personal graphic designer - choose your fonts wisely!

My advice to you is to keep it simple and legible - and for the younger REALTORS out there, please keep in mind that not everyone has perfect 20/20 vision - I hear time and time again that some clients steer away from certain websites because 1) the font is too small  2) It's way too busy.

A simple legible font can help this!

My advice is to keep it simple and clean. Legibility first - style second. Try to exclude overuse of anything scripted.

Personally - Sans fonts are my favorites - Sans basically means without the little tails on the words. Serif fonts (WITH tails) have their place as well - word on the street is that Serifs are easier to read when reading large quantities of text. Don't be afraid to use both on the same marketing piece - just don't go overboard and just stick to 2.

And THE VERY MOST IMPORTANT RULE! (Repeat after me) Under no circumstances should you use the infamous Comic Sans. The web is overflowing with sites that ridicule use of this font (I know it's kind of harsh - but it's out there and I thought you should know..). I'm not sure if you remember, but back in July of 2010, the owner of the Cleveland Cavaliers released a scathing letter regarding LeBron James - his one mistake was that he wrote it in Comic Sans. The faux pas made CNN - a little ridiculous I know.. but here it is -

http://www.cnn.com/2010/TECH/web/07/09/comic.sans.cavs.james/

So! Unless you want to be known as a Comic Sans Criminal..just don't go there. 

I'll leave you with that - and here's a cute website to visit below - just click the image. 

Posted by

 

Emily Read
Director of Marketing and Technology

Keller Williams Salt Lake City

  
www.KWSaltLake.com

 

 

 

 

 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Tim Peterson 06/27/2011 07:24 PM
Topic:
Real Estate Technology & Tools
Location:
British Columbia
Tags:
blogging
virtual assistant
websites
real estate marketing
real estate
realtor assistance

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Ambassador
1,705,560
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I'm always looking for ways to improve my marketing no matter how simple the change.

Jan 04, 2011 02:25 PM #1
Rainer
80,896
Gary De Pury, ESQ.
Bay Vista Realty - Land O Lakes, FL

I learned this the hard way, and still have not fixed it totally...Thanks for the update.

 

Gary De Pury, SFR

Tampa Short Sale Specialist

Broker-Owner

Bay Vista Realty

Jan 04, 2011 02:29 PM #2
Ambassador
1,212,134
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

Good info.

Jan 04, 2011 02:37 PM #3
Rainmaker
787,885
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Emily,

I love it.  Sans Serif Rules!  Calibri, Arial, Verdana!

With no more than three sizes or colors in a post.  When the composition becomes more important than the content, I lose interest.

Jan 04, 2011 03:07 PM #4
Rainer
129,166
Emily Read
Salt Lake City, UT

Thanks for reading everyone! Glad you found it valuable!

Tammie - would be happy to provide some friendly (and also free) advice if you want me to take a look at your marketing pieces - feel free to email me at emily@realestateextraordinaire.com

Mike - GO TEAM SANS SERIF! And I could agree with you more - the multiple colors are just way too much..

Jan 04, 2011 03:30 PM #5
Rainmaker
1,183,745
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Emily~thanks for the post, I think most people don't really think that much about the font characteristic when choosing one, thanks for the reminder.

Jan 16, 2011 05:29 AM #6
Ambassador
1,246,600
Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

I just downloaded the social icons from the site provided on the other post. I had not thought much about fonts but you are right. Script is hard to read and especially if it is in bold. Thanks for the suggestion. Great that you are nearing 100,000 points. WOW!

Jun 27, 2011 07:33 PM #7
Rainmaker
2,766,501
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This is really true.  My company recent upgraded our website and it looks good, but in the orocess the font is smaller and harder to read, so I will need to go back and see if I can fix some of it...but I have over 500 pages, so not looking forward to that.

Jun 27, 2011 11:48 PM #8
Rainmaker
171,080
Rachell Lara & A List Properties
eXp Realty / 619.316.7445 - San Diego, CA
A List Properties - San Diego Neighborhood Experts

Always wondering if the message gets lost in the presentation. Thanks for the tips Emily.

Nov 24, 2012 11:50 PM #9
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