I had an very interesting conversation with a local REA this morning.. we were discussing our local market and how Home Staging is perceived here.
Home owners here often don't understand the importance of Home Staging and would rather take a price reduction than Stage their home! Most home owners and REA in our local area consider Home Staging as an expense rather than an investment ...
The agent did bring up a good point though..when you have a homeowner who has to sell their property because they have no money.. how do you get a homeowner to Stage the listing when the whole reason they are selling is because they cannot make ends meet!
This and the continuing debate over the cost of monthly rentals for furniture and accessories is enough to drive you to the nearest Starbucks for a Venti Iced Quad-shot Skinny Vanilla Latte!
Thank goodness there are REA and Homeowners who do "get it", otherwise I probably would not still be in business.
This got me thinking... what of objections that you hear:
"We dont have money for that!"
"Our house is fine, our neighbors sold last year and they didn't have to "Stage it"
Todays buyers need to see the value they are getting for their money. That value needs to equal or exceed a buyers expectations, especially when home sellers are competing with new construction at similar price points.
So what can you do? What can you say? How do you present Home Staging when you hit a road block like the ones above?
It is easy to get caught up in our own challenges in educating owners and agents alike on Home Staging, so it was interesting listening to this REA's point of view..Our conversation ended with the understanding that we all need to work as a TEAM to help a homeowner achieve their goal.. getting their home SOLD for the most money and as quickly as possible! Now that gives me the warm fuzzies!