VIVA Las Stage-Us... thanks in part to Active Rain!

Industry Observer

Well I've done it. I am all signed up to go to this year's Home Staging Conference hosted by the Real Estate Staging Association (RESA). I so look forward to the magic that can only take place when a group of like minded people meet to share, learn and grow. If you have ever been to an ActiveRain RainCamp or a NAR Convention I am sure you know what I mean.

But I bet you don't know that the growth of the home staging industry actually began to take root and is due, much in part, to ActiveRain. For just about the time ActiveRain started up, home staging finally began to be accepted as a viable proactive real estate marketing strategy. Early on, here in the Rain, a small group of practicing home stagers saw the value of blogging and started to write blogs that genuinely shared their ideas and experiences for anyone interested in learning more. 

Blogging about Home Staging on ActiveRain proved to be a powerfully effective way to help a budding industry that was eager to grow. In fact, the very day back in 2007 when the "group" functionality was added to ActiveRain, the group Stage It Forward was born. The Stage It Forward group, commonly referred to as "SIF", became the first and only place on the web dedicated solely to home staging. The group welcome and encouraged the sharing of ideas while not excluding others on the basis of where they received their foundational training in home staging. SIF still is still a wonderful industry resource that quickly pulls "all things home staging" together here in the Rain. And for all the good Stage It Forward group did... the home staging industry wanted and needed more.

One of the early home staging bloggers here on ActiveRain that wanted more for and from the industry was Shel Brodnax. As a blogger Shel offered a unique perspective and insight which came from working for a home staging foundational training company assisting graduates in the field of developing and growing their newly formed staging businesses. It is no surprise that her experiences and willingness to engage and listen to all types of players in this industry helped her go on to create an organization beneficial to all in the home industry... and that organization is the Real Estate Staging Association (RESA).

Shel knew that in order for this fledgling industry to grow it needed an organization that welcomed, listened to and represented ALL stagers equally and didn't discriminate or segregate out stagers because of where they received their foundational training. Since starting RESA, Shell has worked tirelessly to grow a welcoming staging community that fosters new ideas, approaches, methodologies, products and services and ultimately makes the home staging industry and its players more effective and viable. 

Last year, during the worst economic period of any of our lives, RESA successfully held the industry's first Home Staging Conference. And while the economy is still struggling this year, that hasn't discouraged home stagers or RESA, for attendance numbers are reported up for this year's Home Staging Conference. So I guess all I have to left to say to that is "VIVA Las Stage-us" or better yet..."RESA Las Vegas here I come!"


PS: Thanks Shel.





Re-Blogged 1 time:

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  1. Melissa Marro 01/10/2011 10:28 AM
Home Selling
Stage It Forward...
Stager's Coffee Clutch
homes staging industry
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Show All Comments
Cathy Lee
CL Design Services Home Staging - Danville, CA

You made my year!! I am thrilled to be meeting you in person! 

I've know Shell since the beginning and yes, she is truly amazing and remarkable.

Yes, this SIF platform has been our roots and keeps us growing and tied together.  

See you soon in LasStageus!!!  

Jan 06, 2011 01:29 AM #16
Ashley Whittenberger
Ashley Whittenberger Fine Art - Austin, TX

I'll cheers to that! Well said. Craig, SIF should have been submitted in the Innovative Product Category for a RESA award.  :-) 

VERY excited to meet you and see all of my dear staging friends in VIVA LAS VEGAS, baby!


Jan 06, 2011 01:31 AM #17
Craig Schiller
Trempealeau, WI

BARB: WOW a conference veteran. I look forward to meeting you too and maybe following you around!

MELISSA: We all have skills that will truly LEAD the industry forward. I look forward to seeing you at RESA and throughout the new year in the Rain.

MAUREEN: YES it will be fun meet with you to. Your commitment to SIF has been wonderful and has helped to keep it relevant and current.

GERI: I gots to get my butt over to your blog and see what you have been up to. See you soon.

CLAUDIA: Your enthusiasm and belief in RESA come shinning thru... no wonder it is doing so well.

SHEL: What more can I say. Except maybe THANKS again.

SALLY: RESA... it's all aboot getting better and growing our businesses. AY? :-)

TERI: NOPE you can STILL come if you want. You will find yourself VERY welcomed, included and inspired I am sure.

WILLIAM!!!! Hey bud. Good to see another familiar face. You have aged a bit. LOL. I need to pop over to your blog and see was'up with you.

ANNIE: Wouldn't it be great if there was SOOOO much to do and SOOOO many people there that you didn't have time to meet them all. THAT would be a RESA milestone for sure. But this year I am with you. See ya there.

KATHY: While it will be good to finally meet a familular face in from the RAIN. Warning!!!! I looking NOTHING like my profile picture. Can you say "PHOTOSHOP FACELIFT?"

KAREN and KAREN: It will be fun meet yet ANOTHER of my favorites from the rain who I respect and admire.

CATHY: THANK GOD its only 6 days into the year. Hopefully something better than me coming to RESA Convention happens and then you can say THAT made your year. :-)

ASHLEY: When SIF was started there was no RESA. But who knows what the future holds. But MY immediate future looks forward to meeting you in Las Vegas. VIVA!




Jan 06, 2011 02:11 AM #18
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA

Teri,  you don't have to be in business more than a year to join RESA. We welcome ALL stagers no matter how long they have been in business. We are a trade association we don't put restrictions on that for general membership. the RESA-PRO is the higher level designation for home stagers. It has cont. ed. attached to it in order to renew. This was created to put focus on professionals so that does have a one year requirement along with other requirements. RESA-PRO would be compared to a hybrid of the REALTOR designation and a Real Estate Agent license, but for stagers.

Jan 06, 2011 04:13 AM #19
Michele Kurelich
Triangle Home Staging & Design/Lasting Impressions - Raleigh, NC
Raleigh Home Staging and Design

Craig,  Great Post!  The excitement is really building!  Last year was the start of something MAGICAL and I feel so blessed to be able to watch the MAGIC unfold again this year!  It was so hard last year to meet and talk to everyone, but I am gonna try!  Shell seemed to manage it, but I don't think she actually ever slept that week! Can you imagine the energy in the room with 315 passionate and creative people working TOGETHER to better ourselves and our industry! 

Jan 06, 2011 10:57 AM #20
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

Via Las-Schiller!!! "RESA and Craig in the house! Jackpot!!  Looking forward to seeing you again and meeting, sharing and learning from my colleagues!

Jan 06, 2011 12:24 PM #21
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Take pictures. Or maybe video. Make many videos, and post them all.

Happy New Year.


Jan 06, 2011 02:41 PM #22
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Wow a whole new industry built from AR...Now How Cool is That !

Have a Great time, can't wait to read your posts and photos too ?

Have Your Best Year ever !

Jan 06, 2011 03:19 PM #23
Reno, NV

Appreciate the FYI from everyone on the membership...... I'll check into RESA tomorrow about membership. THANKS!

Jan 06, 2011 03:47 PM #24
Luci Terhune
Bungalow Home Staging & Redesign - Nutley, NJ
NJ Home Stager 973 896-6489

Shell rocks! Can't wait to get there, it was a blast last year and this year, it can only be better.. See you there!

Jan 06, 2011 11:21 PM #25
Patricia Ebrahimi
SHOW SMART! HOME STAGING & Color Consultant - Rockville, MD
Home Staging the Washington DC Area from Rockville MD

Craig, I'm coming to Vegas just to see what you really look like!  All those years of your good counsel without ever seeing your face made me curiouser and curiouser.  I'm so glad you're back on AR.  It's that ertain spice you always added to the place will certainly add to RESA as well.  Shell IS certainly a phenomenon to have put all this together.  I can't wait to meet her too.  A room full of creative people.  It can't get better than that!!!  I'm SO excited.

Jan 07, 2011 10:04 AM #26
Gary Barnett
Home Matters - Indianapolis, IN
Home Matters Property Stylist Group, Indianapolis

Very exciting stuff.  Stagers and Super Stagers all heading to Las Stage us...  And the one and only Craig Schiller is coming too.  We have arrived at a special place in Staging history.

Jan 07, 2011 01:35 PM #27

Hey Craig How are ya! Very well said! Shell is amazing. SIF and your blogs were an invaluable source of information for me when I really got into my staging groove in '06. It's great to hear your going to Vegas, it was a great experience last year. I'm all signed up too and looking forward to having a drink with ya and catching up.  Margaret

Jan 07, 2011 01:38 PM #28
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island


Stage it Forward is one of my favorite Active Rain groups- You can tell by the people that put their blogs in this group that they are the cream of the crop in the staging business. Your blogs are always well written and insightful.

I am so looking forward to meeting you in Vegas as well as all of the other wonderful AR comrads that I respect so much .


Jan 07, 2011 03:14 PM #29
Margaret Gehr
Chicagoland Home Staging LLC - Naperville, IL

OOPS forgot to login ...see you soon, Margaret

Jan 07, 2011 04:33 PM #30
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

Hey my friend!  Can't wait to give you a hug in person!  So awesome you are joining us!  and yes Shell and AR, and you with Stage it Forward, and regional round tables has made a huge difference in the growth of our industry!

Jan 10, 2011 08:52 AM #31
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Craig - I remember reading your posts when we first started in the business.  Now four years later and going strong!  We look forward to meeting you in Las Vegas!!!

Jan 12, 2011 06:51 AM #32
Judy Greenberg
Coldwell Banker Long Grove - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

I'm so glad, you're back again and in full swing... breakfast????  I owe you!

Jan 12, 2011 02:33 PM #33
Jamie Klecka
Bella Traverse Design - Muskegon, MI
Home Staging and Interior Design


Hi Craig,

It was nice meeting you at the conference.  I definitely learned ALOT from everyone there!

Jan 27, 2011 05:28 AM #34
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Thanks for sharing your information with your post! Please join our group on LinkedIn, ‘REO Institute’. We share information on market conditions, posts, ideas, and comments. Please share your opinions and comments on the Real Estate industry. Thanks, James A. Browning MRE

Jul 17, 2012 05:51 PM #35
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