What to Say to Homeowners With Expired Listings

By
Services for Real Estate Pros with Marte Cliff Copywriting
https://activerain.com/droplet/55SN

 Because so many real estate agents set their listings to expire on December 31, right now is prime time to go after expired listings.

But what should you say?

That seems to be a question that is uppermost on many agents’ minds right now.

But first let's talk about what you should NOT say. You should NOT say “Your last agent was an idiot.” You should also not go on about the job they didn’t do, even if you can clearly see that they didn’t do the job.

Why? Because bad-mouthing other people makes you look like a jerk.

There’s no way to say that politely, and there’s no way you can point out another agent’s faults without bringing yourself down in the eyes of the people you seek to impress.

Instead, talk about what might have gone wrong. Point out the correct things to do to sell a home, and let the homeowners come to their own conclusions about their last agent.

This might get you a "better listing" than your competitor had...

After they read why some homes don't sell, they might come to a correct conclusion that they were themselves at fault. If they refused to list at a reasonable price, refused access except during limited hours, and refused to do the dishes and vacuum up the pet hair, then nothing that agent could have done would have led to a sale.They might realize that they need to give you a little assistance!

But again, it’s better to point out the right way than to accuse them of doing it the wrong way.

If you like to write, you can create a special report, then break the reasons why down into series of letters to mail, or to use in an autoresponder.

If you don’t like to write, you can use the ones I’ve already written.

You’ll find them at my Copy by Marte site.

Just to give you an idea of the set's contents, here’s a screen shot. In addition, when you visit my site, you’ll find a sample of letter # 8.

Is that too many letters?

Expired letter set contents

This set includes ten letters plus a special report and seller’s checklist. But maybe that's too many letters for you. If you only want to mail a few, you’ll find a 4 letter set at www.copybymarte.com/pro/shortExpiredSet.html

Do you need some other kind of letters?

There are more to choose from, including FSBO letters, notice of default, short sale, first time buyer, new agent to buyer, new agent to seller, relocation, and even letters for mortgage lenders to send to FSBO sellers.

If you want to get moving with prospecting and don't want to spend the next many days writing, check them out.

And yes, they're guaranteed. I can't guarantee your results because that will depend on how you use the letters... but if you get them and don't like them, all you have to do is write me for a refund.

 

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Rainmaker
115,185
Kimberly Thurm
Berkshire Hathaway HomeServices KoenigRubloff, Naperville, IL - Naperville, IL
Broker / Relocation Consultant ABR, CRS, GRI, SFR

Marte, It looks like a lot of good letters. I never thought about using a copywriting service. 

Jan 05, 2011 10:51 AM #1
Rainmaker
1,543,566
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kimberly - Thanks. It's one of those things you can delegate if you don't enjoy doing it yourself. Or... if you wouldn't mind doing it yourself but you're too darned busy to spend the time required for a good letter.

Jan 05, 2011 11:03 AM #2
Ambassador
876,946
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Marte, I'm with Kimberly, I had never thought of using a service. What a good idea.

Jan 06, 2011 08:21 AM #3
Rainmaker
1,543,566
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Connie - Thanks, it works for busy agents!

Jan 06, 2011 08:41 AM #4
Rainer
93,321
Tamara Schuster
Naperville Glen Ellyn Lisle Plainfield Wheaton Illinois - Naperville, IL
Realtor Broker - Naperville

Great info to share as many need help with writing.

Oct 18, 2011 02:52 AM #5
Rainmaker
1,543,566
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tamara - We each have our own talents.

Oct 18, 2011 03:56 AM #6
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Rainmaker
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Marte Cliff

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