Mr. Broker-In-Charge, Consider Your Recruiting Strategy!

Real Estate Agent with Cherimie Crane & Associates

Laugh and the world laughs with you; close transactions and everyone wants to buy you a cup of coffee. Not too long ago I was a newbie (well, 7 years ago). Not only was I a newbie, but to make matters worse, I was new to town also. At the time real estate was booming, and there was no time for coffee much less a few moments to encourage an out of town, fresh out of class, full of hope Realtor. Similar to walking into church late, it seemed everyone already had a seat and no one was budging.

I remember interviewing with several companies, and waiting for call backs from just as many. No one seemed impressed with my goal of, well, basically taking over the world. Less of them seemed impressed with me in general. They already had true Top Producers, you know...the wife of a builder, the son of a banker, and the heralded leader of the PTA (Parent Teacher Association).

Advice was freely given as most half heartedly encouraged me to seek out an assistant position. I was told countless times about the impossibility of breaking into the local market, the uphill battle of competing with those who had strong community roots, and the importance of friends in high places.

I didn't know squat about the local market because no one would teach me, I couldn't grow strong community roots with no one willing to sit still long enough to speak with me, my only friends in high places were the pelicans that I saw on my dock at sunset.

Finally Everett Ballenger of Ballenger Realty (at the time, a small but powerhouse realty group) welcomed me with no judgment, no snub, no outrageous requirements. I actually thought he was kidding.

7 years, 4783 stories, and over 40 million in closed transactions I get all the broker coffee invitations I can handle.

Now that I am no longer a newbie, I find myself wondering what on earth some of these recruiters are thinking. I am certainly no expert nor do I envy the responsibility of hiring quality agents; however, the following may give a few pointers from an agent who has been on both sides of the desk.

1. If you have never attended one of my open houses, business events, seminars, etc..Don't act like we are friends.

2. If you never had the time to return my phone calls when I had a question or a difficult transaction with someone in your office, don't expect me to call you back, not this week anyway.

3. If you didn't take the time to even learn my name when I was struggling to learn my way, don't tell me how much you value building relationships.

All the coffee in the world won't replace the sincerity, the support, and the encouragement I have received both in times of success and times of struggle.

So Brokers-In-Charge, remember there is far more to recruiting than coffee and stats.

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Whether you are buying or selling Real Estate in Beaufort South Carolina, We know Beaufort. Our little coastal town has something for everyone.





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John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Cherimie,  It seems that many things have changed in our industry over the past 2 years.  Congratulations on your success!

Jan 06, 2011 12:13 AM #1
Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

Sounds like the story I hear all about me , when mature (old in years) realtors are talking to rookie(new to industry) realtors . Can we break this mold some day soon...


Nor Yeretsian

Jan 06, 2011 12:19 AM #2
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate


Very articulate post.  There is a lot to say for appreciation of what you have right where you are.

And, I like your  "2. If you never had the time to return my phone calls when I had a question or a difficult transaction with someone in your office, don't expect me to call you back, not this week anyway," very much!

Jan 06, 2011 12:21 AM #3
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

I love your post. . . you are a recruiters dream and nightmare at the same time

Jan 06, 2011 12:23 AM #4
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate


Well first congratulations on all your success.  Secondly yes many BIC's have either very short memories or they are still using blast emails, and snail mailings in order to try and get more agents.  I really think it is funny when I get one of those still even though six months ago I opened my own firm and became a BIC myself.  I actually do not recruit at all but I still find myself interviewing agents because they approach me about working at my firm.  

Jan 06, 2011 12:26 AM #5
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

You never know where the next star of tomorrow will be and you certainly need to give every agent that is sincere and willing to roll up their sleeves and work an opportunity.  That was the philosophy when I managed my KW office and wow did we get some top wonderful people that like you started with a vision and commitment.  I never do coffee.  Like business, agents will join by reputation and success, just needs to be earned.  Good luck to you as your continued success builds.

Jan 06, 2011 12:30 AM #6
Lisa Coates
Level Ten Construction Consultants - Halifax, NS
Residential Home Sales Specialist

Chermie, Your words are music to my ears. So many brokers thought and still think their s$%# doesn't smell. Because of all the reasons you listed. I'm glad to see you found the right fit and were able to have a GREAT mentor to help you grow your business. Shame on those brokers that were so short sited. Have a Happy and Prosperous 2011. Keep up the good work, gf.


Jan 06, 2011 12:33 AM #7
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

But now you can say "I told you so!" or "Mr broker WHO?"  funny how the pendulum swings, isnt it?

I have gotten so many calls from recruites over the years, it is just crazy how little they know yet think they know you and what you are about. 

Jan 06, 2011 03:21 AM #8
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