Beware R.E.D.S (Real Estate Discouragement Syndrome): Three Enemies and Three Friends

Reblogger Charita Cadenhead
Real Estate Agent with Keller Williams Realty

Get rid of these enemies (negative thinking, fear mindset and inaction) and once you do that, welcome these 3 with open arms:  truthful thinking, reality based mindset and deliberate and consistent action.

Sometime small steps like these can make the biggest difference in our lives.

Original content by Kathy O'Neal

It is not talked about a lot, but the past few years have taken a psychological toll on many in the real estate industry.   Here is a word of encouragement on at least one problem, and it's solution.

We are calling it “REDS,” and are referring to the psychological discouragement that can seriously slow down or prevent constructive business building action.

REDS is wrapped up in three enemies that will keep you in its grip.  But there are three friends that will get you free.

If your have ever experienced REDS – either just a little, or a whole lot – this one is for you.

1 - Negative imagining.
  These are the scenarios that people imagine as they “see” what the future may hold.  This is a form of “catastrophizing” in which we feel a sense of anxiety in anticipation of the negative things we expect may happen.  We have all experienced REDS can tie up you and your business.some form of this.  It is entirely human.

Don’t underestimate the power of these negative imaginings.  They have physical and emotional consequences, and if left unchecked can tie you up in lots of different ways.

2 – Fear mindset.  Our negative images create a felt sense of fear.  Fear is a powerful emotion, and triggers a whole set of physical and psychological reactions.  Fear can be a good thing when it is rational, and it leads to constructive action.  It is destructive when it clouds our good judgment, which it often does.

3 – Inaction.  People react differently to fear and worry. But often these emotions lead to inaction and the feeling that “nothing I do matters very much in this crappy market, so I won’t do anything.”   People can either do nothing, or do stuff that is really not productive.  The unproductive activity becomes a form of diversion, in which we satisfy the need for action, but deep down we know we should be doing something that matters.

Each of these three enemies has an opposite and productive counterpart.  The three “friends” are simple, but powerful.  They do require attention and practice, but anyone determined to ride through this current market can benefit from putting them into play on a daily basis.

1 – Truthful thinking.
  Here is the main idea:  put aside negative images and accept the fact that only God knows exactly what the future will hold.  When we think truthfully we accept the fact that the future will likely have some things that we like, and some things that we don’t like. 

2 – Reality-based mindset.  When we discipline our minds so that we can quickly identify when we are engaging in negative imagining, weThe habit of constructive and consistent action is REDS biggest enemy. learn to spot the errors and exaggerations in these thought patterns.  The idea is to replace them with coherent, logical and reality-based thoughts that are closer to the truth.

3 – Deliberate and consistent action.  Here is your biggest friend:  staying on track with constructive, purposeful action.  Your work on systems, processes, prospecting, relationship building, learning, and all the other things that will build your business….these are the things that, in our view, the most skillful professionals are doing in this current market.

Here is the kicker:  the belief that your actions won’t matter much because the market conditions will trump them is your biggest enemy.  Your best friend is staying focused on building a great business and doing that consistently.   

Here's to you having a fantastic 2011 by living with these three friends every day!

This post by Fran O’Neal.  Fran's blog addresses small business issues including customer experience, growing your business, leadership, and teams.  



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Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

Hope springs eternal - keep going..

Jan 06, 2011 12:47 AM #1
Kevin Lowry
Cutler Real Estate, Wooster - Wooster, OH

This is a great post! In any sales business it is easy during a downturn to get into a negative place. Having a Yes! Attitude and working to stay positive each and every day will continue to build the foundation for your business.

Jan 06, 2011 12:48 AM #2
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Joyce how very true.

Kevin it can be so easy to fall into the grips of negativity.  One sure way to combat that negativity is to attack it at the onset.

Jan 06, 2011 12:54 AM #3
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

I am so glad when someone reposts a blog that I had missed....and this is a good one.

Thanks, Charita and I hope you're having a GREAT day!

Jan 06, 2011 04:13 AM #4
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Charita Cadenhead

Serving Jefferson and Shelby Counties (Alabama)
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