Do you participate and reap rewards from social media?
Many agents feel it is a waste of their time or it isn't bring the rewards in the way they expect or want. People’s experiences seem to fall into several categories:
The ones who are closing business and have clear objectives
Those who are high profile & having fun, but not closing business
Those who see it as a giant waste of time but feel it is something they must do to be competitive.
Where do you fit? The tips below may help you increase your level of effectiveness.
Here are my 5 Simple Tips:
Relax, enjoy & be social. Remember...it is not about selling, advertising or marketing. It is SOCIAL! Use the same strategy as you do for farming: it is a long term venue where you can connect, meet and nurture relationships. By relaxing, enjoying and connecting in a strategic manner, you’ll naturally increase your name recognition & trust and make stronger connections with friends (who have friends). At least 80% of what you post should not be “selling”, posting open houses or listings. Engage with your friends, sphere of influence.
Be Strategic. You will want to know:
- Who you want to reach
- What’s important to them
- What % of your overall business you want to generate from this
Work a consistent daily plan. Plan 15-30 minutes a day for the business social media. Do this at the same time of day. Piggyback on the times the most people are also on: 7-8 AM the lunch hour, and 6-8 PM are the times of heaviest usage, when the most amount of people will see your posts.
- Wish people Happy Birthday
- Accept and Invite new Friends
- Look at the post of your “A” lists (those people who are most important to you)
- Post 2-3 updates. Use something like www.Hootsuite.com so you can write several posts and schedule for different times of the day and post to multiple platforms.
- Answer direct messages or leave some “likes” or comments
Give Value. Link to your blog, share something interesting, ask a question, link to other valuable articles or sites. What is interesting to those people who are your target market? What hobbies do you enjoy? What tips can you give people? Becoming the neighborhood expert or sharing a daily tip about your city are fun ways to be seen as someone who knows what’s going on.
Don’t Complain! People have enough negativity. Contribute to their lives in a positive way! People quit reading people who complain…
I don’t agree with the naysayers who say this is a waste of time. I believe to get the most business success, you need a well thought-out marketing plan for your business with several different methods of attracting clients. Your choices in the amount of time and energy you devote to your various marketing strategies should be directly related to the needs of your clientele.
As the Gen Y-ers continue to become a bigger force in the home buying and home selling markets, the agents who are comfortable with technology and who use Facebook, Twitter, & FourSquare will have ways of connecting we never dreamed of 10 years ago. Are they (first time home buyers) a niche that is part of your mix? They are expected to be over 50% of the market in the next couple of years. That may or may not be for you.