How To Lose Subscribers The Ole' Fashioned Way!

Services for Real Estate Pros with Auto & Home & Life Insurance throughout North Carolina

RIP, Man.

What many may not know about me is that I have an Excel Spread Sheet Set up with each one of my Subscribers, the number of comments they have made on my posts, and whether their blood type will feed my yearning body if I so need it.

For example, I recently wrote a post that lost me three subscribers.  Before that, I wrote one that gained me two.  Two posts before the one that gained me two, I lost four, but gained five on a previous post just months earlier. 

My guess is most folks who legitly are in this deal on AR want business first, notoriety of any kind, second.  That's just a guess.  For me, I probably reached my pinnacle of popularity on the charts and subsequently in the business about two years ago.  Since then, I just do this stuff to avoid sleep and either substantiate or totally eclipse my personal ego.

Back to the point of the post, though.  My other guess is that many, if not every person reading this doesn't want to lose a subscriber.  Not one!  If you lose a subscriber, whether on here or on FB or on the paper route paying the bills while you figure out why Uncle Steve didn't hire you as the Ombudsman after you sent him a well thought out Christmas Card, that kind of sucks.

And why would you ever do it?

Personally, I don't aim to lose the interest of folks who have sparked an interest in what I post ... but I am what I am along the way.  And that's that.

Here is what I've learned:

  • Talk Politics.  Even if you are centered in most of what is your ideology, speak out on everything.  If you like the current President and they bash ya, vote for it again.  If you dislike the current President, consider him an un-born American Socialistic Pig who is hell-bent on the destruction of this Country.  If that doesn't work, pick on Bush.  And dismantle Carter, Reagan, and certain aspects of Medicare along the way.
  • Potty Talk.  In a perfect sort of world, I probably could write lyrics for any Comedy Central Roast out there.  I know my talents and my flaws ... let's just say I could put any rib Jeffrey Ross projects to shame.  In reality, I'm not a fan of throwing explicatives out there like snowballs at a Packer Game, yet human imperfection turns my comedic senses on.  There's nothing funnier than taking a dump in the back of the toilet as your house is foreclosed upon and then one week later they modify your loan and you got to deal with the .... Shit.  That's funny!
  • Drink 24 ounces of Straight Gin and then post.  You're bound to piss off somebody, including yourself.
  • Don't comment on their posts.  Just don't.  Eventually the fact that you've lost interest in them will resonate in them losing interest in you.  Reciprocating ain't what it used to be.  Nor should it ever be.
  • Unsubscribe to everyone on your list and then only add them when you searching through posts to find something interesting enough that you'd subscribe again.  Trust me, it screws with the Excel Spread Sheets...

The only thing more impressive than gaining a subscriber is losing one.  That's my ego talking.   435 to go...

Comments (33)

Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Jason- the one thing that I strive to do is to hold a respectful debate when writing political posts or very polarizing content, which I love to do ( as if you did not know that, LOL) Because above it all I am a free speech advocate. Because of that- I must stand by those I don't agree with and those I even vehemently oppose or else I am a hypocrite and in danger of losing the first amendment all the way. Therefore every opinion is welcome on my blog and I won't delete a comment unless they are spam. Katerina 

Jan 07, 2011 03:24 AM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

I'll be sure not to post any of my ads for my new designer line of undergarments on your posts, Katerina:)

Jan 07, 2011 04:22 AM
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

I can't remember the last time I looked at my subscriber's list. Or my Associates List.   I'm not even sure how many subscribers I have, probably not many.  I have occasionally looked at the bloggers I am subscribed to and deleted a few that have never said hello on one of my posts.  I recently unsubscribed for one of the reason you mentioned.  I so totally disagree with his politics, I can't stand to read him and every time I pop over to his blog, he's on another rant.  We disagreed and I really don't mind disagreeing but I believe he told me I was being a child, so bye bye.  I'm taking my toys and going to play with someone else.  


Jan 07, 2011 06:11 AM
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

But you are kidding about the excel sheet, right?

Jan 07, 2011 06:11 AM
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

"You're bound to piss off somebody, including yourself."


Jan 07, 2011 07:46 AM
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Ok, seriously now. I'M PISSED!!!  Gerry Rafferty???  SERIOUSLY???  I'm going to unsubscribe to you until you give us some REAL music.  You do know that next to that serious grey matter of yours that spews out some of the most bizarre and random brain farts is your wicked cool music montages.  As for the whole keeping track of comments & groupies fans subscribers, I guess I'm just not that anal attentive.  :)

Jan 07, 2011 07:52 AM
Jennifer Monroe
Savvy + Company Real Estate - Charlotte, NC
Real Estate REALTOR®/Broker in Beautiful Charlotte

Donne... then you really don't know this boy at ALL. We love those soulful '70's songs like Baker Street, Solsbury Hill and ANYthing by Jim. Jason would probably surprise the hell out of anyone here with his breadth of appreciation. I mean, who would guess that he cries at nearly every episode of Desperate Housewives??

Jan 07, 2011 01:19 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

That's it.  I'm offended and unsubscribing.  Or maybe not...

Jan 07, 2011 02:27 PM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Susan  - Yup, that one was a joke.  And like any joke, based upon reality of other situations ... I'm sure.  You'd be surprised of the 'neediness' along the merry way.  Personally, don't really care.  Professionally, it no longer matters.  In reality, ridiculous can be found at every corner of this world and especially on the corners of the vast ability to make each other a tad more famous without being famous.  It's nice to be important.  But sometimes I wonder who it is nice to be important to these days.

Donne - That's one of the best songs of all-time and the guy just went on a trip to visit those of us who are no longer alive.  But here's another just to keep my selection worth clicking on:

MJ- Wrong.  I cried when watching Jersey Shore.  But it was the same type of tears that one would expect after being given a wedgie from a 6'8" Samoan Monster after lining the underpants with sandpaper before pulling to the Gods.

Lane - Just wait until I come out with, "The Hypocrisy of Partisan Political Thought" ... you'd probably like it, actually.

Jan 07, 2011 04:43 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Jason, a spread sheet?  You are more hooked than I am!  I love it. 

And, by the way, I just checked and see that you un-subscribed ME!  Oh no!  I am crushed!  If you put me back, I will comment more!  Please????

Jan 08, 2011 06:01 AM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

I did no such thing, Patricia.  I'm a staunch Patricia Kennedy Subscriber!  I even have the t-shirt!!

And I really don't have a spread sheet.  But I bet Belonger does;)

Jan 08, 2011 08:57 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

I lost a subscriber yesterday and I was crushed. What the hell, wasn't I entertaining enough for that obviously brain impaired individual to read. A spread sheet sounds like a damn good idea. I want to know who the offending party is when they leave so I can direct my anger accordingly.

Jan 09, 2011 08:10 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

I keep trying to unsubscribe, but each time I hit the button, all I hear is the sound of wet flatulence... and then I get about twenty spam e-mails offering to make my manhood larger.  (btw.. they don't seem to work).

Jan 09, 2011 01:33 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Isn't looking at your subscriber list sort of, well, um, oh, I don't know....weird? Is that what everyone does? I've never looked. Great, I missed another PC boat. Typical in my long life of missing PC boats.

I'm happy to have 2 good friends and 200 acquaintances...but I work harder to keep the 2 friends. I'm probably not suited for the game of social media...thanks for enlightening me.

Jan 09, 2011 03:35 PM
Scott Hayes
(512) 786-8300 - Austin, TX
Realty Austin, Broker Associate

Good stuff Jason. Glad I came over after reading Pat Kennedy's post 

Jan 09, 2011 04:04 PM
Larry Atkins
State Wide Realty Co. - Farmville, VA

Jason....that's hilarious...I have to say that I don't keep track of my subscribers but I'm sure the number is still low. But yours seems to be climbing with this one more here. 

Jan 10, 2011 02:10 AM
Cinnamon Wright
Wilmington Real Estate 4U 910.547.1446 - Wrightsville Beach, NC
Assistant to Tish Lloyd

I admit to subscribing a while back and not commenting once.  I do read your posts, I'm just not much of a commenter.  I'll work on that -- 'cause I really do like your writing. 

Jan 10, 2011 12:59 PM
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX

Get the #^@* out of here!

I've tried everything, I have even taken this little tutorial I never knew I ran anyone off, but I keep most of my weirdness in check when online but the nice thing about your blog is I can just say 

F%@# IT! don't judge!

Jan 11, 2011 06:30 AM
Gary Miljour
American Financial Network, Inc. NMLS#207208 - Southern Pines, NC
Mortgage Originator NMLS Licensed in AZ and NC

Should I un subscribe?  Probably Not, I have like only 10 followers now and do not need it reduced to less than double digits.  :) 

Jan 12, 2011 09:09 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Not that you care, but I just Double Subscribed to you. Thanks. Thanks a lot.

Jan 15, 2011 11:30 AM