Social Networking at Its Finest...found in moving local businesses online

By
Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

I have been learning a great deal and not had a ton of time on my hands in the process in my new (since June) position as Digital Sales and Marketing Specialist for Rockford Register Star.  Rockford Register Star is the leading newspaper in Rockford, Illinois, an old manufacturing city....2nd highest in population to Chicago, Illinois.

It's been an interesting journey.  I go on 4 legged sales calls with our account executives and learn about the businesses in the five county metro area as well as McHenry County Illinois and Southeast Wisconsin to talk to them about their online marketing and advertising needs and frankly to help them sort out this complex world of online. 

These are primarily towns that are truly built around relationships and deeply effected by the changing economic landscape.  The saying in Rockford, I was told, is we are the first into the recession and the last to recover...but these folks are hard workers and aren't afraid to roll up their sleeves and dig in.  Empowering these local businesses with information to help them get started and crank up their efforts online (some being non-existent) is a rewarding task.

I have run my car through back dirt roads up hills and stepped out in heels into the middle of apple orchards in the middle of summer with swarming mosquitoes and flies buzzing abundantly around my head and sucking the blood from an account rep. net to me while having a meeting in a barn with the Orchard owner to talk about online banners and Facebook.  Signed, sealed and delivered the contract 3 months later end of season and feedback was "It works...it worked".

I have sat in the middle of fine dining restaurants with the owners being pulled in 5 directions at once but intent on listening to why Google is still listing their business in an old location and what can they do about it.

I have followed on the heels of ad agencies and national "affiliates of Google" as they have swarmed and bombarded our local businesses dropping acronyms and dog and pony shows like nobody's business.  Talked to pediatricians and bakers, bars and tax preparers about that silly social marketing stuff and getting started on video or blogging or hey...how about a website????

And then the horror stories of run away webmasters...abundant in volume and typical in kind local businesses are their prey,

It's a jungle out there, but it's a jungle worth working at and when you see a small mom and pop business or legacy employer survive and their employees greet you kindly and take an interest in you as a person not just the "online girl"...you know at the end of the day, it's worth working at.  One boost online can make or break a person...refrain layoffs and create hiring, and keep a local economy moving upward one business at a time.

And then a young girl or a pet dog might come up as you leave the business to offer some kind words or rub against your leg in parting and the drive home gets a little shorter cause when you walk in the door and your home mirrors that of these business owners everything feels way more humane and way more human.

This is truly social networking at it's finest......Local IS where it's at.  Local is worth fighting for.

 

- Rebecca Levinson-

Mom, Real Estate Blogger, Local Business Advocate, Digital Sales and Marketing Specialist, Social Networker,

Humane and Human

Peace Out

 

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Rainmaker
594,925
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

Sounds like it's been a rewarding ride!  Good to hear from you Rebecca, sound like it's going well.

Jan 07, 2011 10:25 AM #1
Rainmaker
207,305
Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)

I got a lesson from Bob Stewart today on LOCAL and how to make it work for me (and them!)  Sounds like you are really making the rounds!

Jan 07, 2011 01:45 PM #2
Ambassador
1,042,981
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Good morning Rebecca, Local is where it is at for sure! You are so right, it is a jungle, and there are many who would take advantage of the confusion. But at the end of the day it sounds as if you have taken their hands and guided them to a safe haven in this ever confusing online world.

Jan 07, 2011 10:29 PM #3
Rainmaker
497,557
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

Rebecca, Sounds like your new role is a true adventure, Congrats!

Jan 08, 2011 04:41 AM #4
Rainer
173,614
Mary Jo Quay
EXP Realty - Minneapolis, MN
I Move You Home

Once we get out from behind the computer we find that the work is a REAL, instead of virtual place.  I'm sure it is exhillarating to know that you are helping families, businesses, and communities transist from one way of thinking, into a new model.   You are also making a lot of friends along the way. 

Jan 09, 2011 02:14 PM #5
Anonymous
Bryan Dasilva

It is great to know that others see the benefits of local. Enjoy the new role!

Jan 17, 2011 04:44 AM #6
Rainmaker
107,477
Melissa Hailey
North Texas Top Team, REALTORS (Plano, Murphy, Wylie) - Plano, TX
Collin County Realtor-Lucas, Murphy, Plano, Parker

Sounds like you are loving the places that you are going these days.  Congrats on the much deserved success.  Thanks for sharing your knowledge with all of us.

Jan 27, 2011 01:17 PM #7
Rainmaker
590,683
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Rebecca,

What a warm and entertaining post.

You take us with you into the apple orchard, or restaurant.

Enjoyed the post. Went to subscribe, and realized I am already a subscriber!

Thanks

Phil

Mar 11, 2011 09:56 PM #8
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Rainmaker
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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