I have issues with customer service that is given to customers these days. Thanks to companies like Wal-Mart, Home Depot and Target, we live in the age of convenience where volume and discount pricing rule the retail world. Whatever happened to the customer is always right and going beyond expectations? The sad thing is real estate isn't immune to this behavior either.
Why is customer service a lost art? Are people really not willing to pay a little extra for special attention? Do shoppers like bagging their own groceries? Am I really the only one that appreciates it when a store associate actually shows me where something is, instead of saying ‘isle 5'?" Personally, I think the consumer has forgotten what customer service is, especially extreme customer service!
The keynote speaker at Family Reunion was Ken Blanchard. He talked a lot about customer service. Something he said really stood out to me, "customer service is the best advertisement you can have. When your customer is "wowed" by your service they will tell everyone they know about you. I know this is true. When I am "wowed" I do that exact thing!
I am convinced that customers don't like getting their own drinks, shoppers would prefer to have someone else bag their groceries (correctly), and most would rather talk to a live person when they call a "customer service" hot line! My challenge to you is to provide extreme, over the top, customer service for everyone you meet. Show people what value really is. Let's reinvent the art of customer service and have the real estate community talking about the service we provide!
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