These days the customer is King of the Mountain. The customer has tons of resources available to them, from MLS-IDX to aggregators that deliver property listings to them while they lounge in the privacy of their homes.
The consumer can research all aspects of their potential real estate purchase via the internet, school district ranking, crime statistics, locations of amenities and the popularity of the local coffee shop.
Having all this information doesn't necessarily guarantee it's accuracy nor does it mean the consumer understands it.
Very few consumers purchase real estate frequently enough to know much less understand all the nuances of the transaction.
Asking peers or relatives to explain isn't the best solution either. The solution to digesting all this information so readily available is to consult with a professional who deals with it on a daily basis, a local REALTOR.
It should come as no surprise a local, full-time, experienced REALTOR will bring valuable insight, experience and knowledge to the table.
The customer will always be the King of the Mountain, but will reign well because he hired people who know their business and can explain, guide and protect him as any good consultant would do.
<Photo credit: taken last summer on Mount Evans, overlooking Denver, Colorado at about 14,000 feet above sea level. Yes it was cold.>
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