Special offer

Realtors and Staging Relationships

Home Stager with Home Staging By CC

Many of my clients contact me prior to putting their properties on the market and a majority of the time they do not have a Realtor. They want to get the property Staged before a Realtor comes in to give a Listing Presentation.

However, I have had the opportunity to work with many Realtors who also understand the importance of a property being Professionally Staged. Currently, Sara Brahm of Baird & Warner, has taken it to a new level. Offering Staging with each of her listings, and yes, she covers the Staging Fees. She has even invited me to give a presentation at a local venue...




As a Stager, building the Realtionship with Realtors is natural. I have worked with great Realtors and always blogged about them on Active Rain or on my website. Of course I still come across Realtors who don't see the necessity in hiring a Professional Stager, since they have not in the past. But, I do believe there will be a day when a majority of Realtors realize that over 60% of my clients always ask for a referral for a Realtor, and 100% of the time I give them a name. Consequently, I developing Stager/Realtor relationship is crucial and beneficial for both. What do you think?? 

Posted by

Cecilia C. Cannon



Home Staging Chicago

Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Cecilia - This is great marketing for your staging business, and really gives me an idea for taking mine to another level. Thanks for sharing this information here in AR!

Jan 08, 2011 11:38 PM
Vance Booher
Re/Max Select, SRES - Greensburg, PA

Hi Cecilia.  Good points!  In our market professional staging is still the exception rather than the rule.  In fact it is relatively rare.  Nevertheless I think it is critically important for agents to consider it more often because a home will most assuredly sell faster, for a better price if someone goes to the time, trouble and expense of staging.  We always hope our clients have creative good taste but that is not the case more often than not.  The issue then becomes how to get them to buy into it without insulting them.  A slippery road for sure.

Jan 09, 2011 12:12 AM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager


That's exciting news to hear that you teamed up with Sara Barhm and that she will be bringing you lots of business now that she is offering Home Staging with every listing, how awesome!  All the best to you with your Presentation on Home Staging, Tuesday night at the 2011 Home Seminar.

Jan 09, 2011 01:20 PM
Cecilia C. Cannon
Home Staging By CC - Wilmette, IL

THANKS everyone. I will let you know how it all goes tomorrow evening.

Jan 09, 2011 11:53 PM