Real Estate Broker/Owner with BALD HEAD REALTY


Your FRANKLIN NC Real Estate Exposed
Need to sell your home .. there is only one WAY TO EXIT!


There is only one way to get a home sold in Franklin NC or Otto NC, or anywhere in the World, and that is TOTAL EXPOSURE! The business paradigm for Real Estate has changed world wide with the advent of the Internet. This paradigm shift is not exclusively found within the realm of real estate, but in every business application in existence today. Perhaps a simple observation would help to illustrate this point?
Remember the "Old Days" when all of us had a huge YELLOW PAGES book in the house?

With the advent of the INTERNET AGE, this has all changed for the BETTER. And furthermore, with the introduction of Google.

is the most widely used internet search engine on the internet. Finding relevent information you need about real estate has become a simple matter of tapping words on a computer keyboard into Google's search window, and watching the magic answers appear on your screen! Why, with this new paradigm in place, one can view not only pages about listings on the internet, but videos, and countless other resources about properties complete with high resolution photos and even satellite imagery of the home and neighborhood! Yes, you can see how close the nearest neighbor lives, or where the largest area lake is located, and who the best area real estate agents might be. Now you can access the County tax records, in addition to being able to obtain copies of deeds or viewing lot lines, and the list goes on.
Business to Business Search

But perhaps the coolest internet application for the sale of real estate is the implementation of BLOGGING THE PROPERTIES! Blogging in it's simplest definition is just writing a good story about the listing complete with pictures, relevent technical information or "links" to that information and submitting the story or Blog as it is called, to GOOGLE. Now, I know you want to ask me, "How does this relate to "Total Exposure" Here's the answer...

As a Seller your goal is to get your home sold as quickly and as profitably as is possible right?  Remember, that you only have to sell it ONCE, but to get your home sold, you may have to go through multitudes of people to find THIS ONE BUYER... it only makes sense then, that you should market your home in a way that will reach as many people as possible in order to find "That One". And, that you market your home towards the people who are actually searching for homes in your area. The Law of Averages works in your favor in this case, the more EXPOSURE your home receives, increases it's probability of a sale. The MLS systems throughout the USA (multiple listing service) seem to be the marketing platform of choice for most SELLERS, that is the main reason they hire a real estate professional. However, one must understand that the MLS is a limited tool for real estate professionals whereby they can not only view each others listings, but can sell them as well. The BUYER PUBLIC does not have full access to the MLS, and therefore only see a small portion of information on any particular listing. Plus, most MLS systems only allow a certain amount of "space" on listing sheets which hamper the agent's ability to properly expose the property with all of it's features and benefits in detail. THUS THE BLOG! When a property is properly "blogged", it then goes outside the MLS system and becomes part of the PUBLIC INTERNET DOMAIN and is searchable & "findable" by anyone who is interested in moving to your area! Can you see how this would exponentially EXPOSE your listed home to droves of Searchers that wouldn't normally find your home on the limited MLS or printed page?

Today, over 90% of Home Buyers are searching the internet for homes BEFORE they ever talk to an agent. These Buyers are tapping words from their keyboards about your area into GOOGLE'S search window and watching the magic pages of listings appear on their screens that are outside the MLS! And this is what I call TOTAL EXPOSURE; your listing appearing in story form, complete with photos, video, audio, links to more information about your listing, and any other creative medium that can be incorporated on an internet page!

Chart of Buyers
Search Volume

But enough now, let me give you a few links where you can see this new paradigm in ACTION. Click on any of the following links and once at their respective site destination, just scroll down and see what "Blogging Your Listing" is really all about!
                         EXPOSURE * EXPOSURE * EXPOSURE!

Trulia Blog * Active Rain Blog * Broker Agent Blog * Condo.Com Blog * Real Town Blog

Nov 7, 2010
Rated 5.0 out of 5.0 His dedication to excellence is second...I started looking on line for property in the Franklin area and discovered John's web site. What a wonderful resource! It was obvious to me that this was a guy that was interested in providing as much information as possible. And he does it in a user friendly way that supports the community. This web site is the ultimate real estate information tool! John worked with us for over a year via his web site and through email. He was always patient and understanding. When we found our little place in the mountains John treated us like we were buying the largest estate in the area. His dedication to excellence is second to none! We went to EXIT Reality to find a vacation place and we accomplished that goal. However, we came away with something much more valuable... A new friend! Thanks John! You are the best! Rich & Susie


 More information on "blogging" and internet strategies visit Key Yessaad


John Becker "Bald Head" is a Real Estate servant/broker in Franklin, North Carolina. The Franklin NC market is primarily made up of "second homes" but not limited to that exclusively. Franklin NC is located in the beautiful Smokey Mountains of Western NC.. More about John Becker here

Bald Head Blog: Your Real Estate Exposed
Trulia Blog: Your Real Estate Exposed

Macon County NC Real Estate with Specialty in Franklin & Otto
"Offering Solutions to My Clients"
our gateway to Paradise in the Smokey Mountains of Franklin, NC. John Becker / Bald Head, provides a superior level of informed, professional real estate service to Buyers and Sellers. You can obtain any information you require in order to make an informed purchase regarding Franklin NC Homes for Sale and Franklin NC Properties for Sale with John Becker at Exit Smokey Mountain Realty. Call 828-506-3719..


Cowee NC Real Estate * Homes and Land | Cullasaja NC Real Estate * Homes and Land | Holly Springs NC Real Estate * Homes and Land | Iotla NC Real Estate * Homes and Land | Otto NC Real Estate * Homes and Land | Cartoogechaye NC Real Estate * Homes and Land | Patton Valley NC Real Estate * Homes and Land * Burningtown NC Real Estate Homes & Land


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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Make sure, John, you mention Franklin NC - heard a funny story from Ben at RainCamp about state confusion  between Franklin, MA and Franklin, NC!

Jan 09, 2011 12:23 AM #1
John Becker
John Becker / Bald Head

Yes Sir... there is total confusion with some other "FRANKLINS"... mostly FRANKLIN TN... Thanks for the heads up~

Jan 09, 2011 12:38 AM #2
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Great way to get your name out there John and promoting yourself as "YOUR LOCAL AND "ONLINE" REAL ESTATE SPECIALIST" is eye catching and we bet it works for you!

Jan 09, 2011 01:21 AM #3
Navona Hart
Real Living Cornerstone - Farmville, VA
Selling the Best Properties in Central Virginia

John, good info.  On a different note, I had a family member whose home was damaged by the floods in Franklin.  She had flood insurance but not a rider (thought she did, but didn't).  I may have a referral for you when they finish sorting out the mess.

Jan 09, 2011 01:25 AM #4
Nina Rogoff
RE/MAX Executive Realty - Medfield, MA
Sells Real Estate!

John, this is a great post to help sellers understand why they need to choose you to market and sell their home for them. Btw, our team, the Kuney-Todaro team, headed by Barbara Todaro is #1 in Franklin, MA!

Jan 09, 2011 01:25 AM #5
Martin Dorgan
Prudential Indiana Realty - Columbus, IN

Excellent post John, way to go, tell it like it is!  It's true the majority of the public is searching the Internet first.  If agents don't have a presence, then they won't be found, neither will their listings!


Jan 09, 2011 01:30 AM #6
Bill & Cyndi Daves
Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA
TeamDAVES - Your REALTORS In the GA/NC Mountains!

Good article John from your neighbors "across the mountain" in Murphy, NC!!! 

Jan 09, 2011 01:51 AM #7
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

John, thank you, thank you, thank you.  I just registered with

Jan 09, 2011 02:12 AM #8
Vince McEveety
Gilleran Griffin Realty - Sherman Oaks, CA

that is a great post and some great information

thanks for sharing it

Jan 09, 2011 08:08 AM #9
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

It is so true that the internet is important exposure for a home and it's obvious that you understand how to do this for your Franklin NC listings.

Jan 09, 2011 04:25 PM #10
June Tassillo
Owner/Broker RE/MAX Elite Realty - Franklin, NC
Let me help you with the next phase of your life!

Bald Head ~ Congratulations on your 1st. gold star!  I am sure you will have many more to come.  Good information, thanks!

Jan 10, 2011 03:49 AM #11
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