Drive by marketing

By
Services for Real Estate Pros with TaggLine
REALTOR Magazine Online - August 2007

Drive-By Marketing

An array of new mobile services let you send property details and photos instantaneously to buyers who are scouting out your listings on foot or by car.

BY MICHAEL ANTONIAK

The Web is an ever-important place to market your listings, but don't put all your eggs in one basket. After all, buyers haven't limited their home searches exclusively to cyberspace. They still spend a lot of time looking for properties the old-fashioned way - cruising neighborhoods in person to see what's available.

In fact, that plain old For Sale sign remains one of the most popular home-search tools for buyers, according to the 2006 NATIONAL ASSOCIATION OF REALTORS Profile of Home Buyers and Sellers. A hefty 63 percent of buyers who responded to the NAR survey said they used information from a yard sign to help in their search - a higher percentage than those who used print ads, open houses, or home magazines.

A number of new mobile wireless technologies have emerged to help you take advantage of this curbside audience, which often is armed with PDAs, cell phones, or laptops to canvass the neighborhoods more effectively. These mobile marketing services allow you to put enough data in buyers' hands to help them decide if they're interested enough to contact you, or if they should keep driving to the next house.

Here's a look at some of the latest services.

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* Dialing for Data. Other services require prospective buyers to dial a toll-free number and enter the property code. TaggLine (www.taggline.com)gives callers the option of listening to property information over the phone, receiving it as a text message or photos, or connecting directly with the listing agent. The service also can alert practitioners to information requests and provide tracking reports. Subscriber base price is $50 per month for up to five listings, and $75 per month for unlimited listings.

Comments (3)

New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ
Interesting, NAR seems to contradict themselves all the time.  hard to tell what they are currently pushing.
Sep 16, 2007 02:29 AM
Julie Chapman
DR Horton - Ormond Beach, FL
New Homes Sales Ormond, New Smyrna, Daytona Be

My staff is required to find out where all of our phone calls and walk-in traffic come from - signs do rate well where I am - 2nd least expensive cost per lead (after referrals) as well - just my .0127 cents after taxes.....

Sep 16, 2007 03:08 AM
Rebecca Savitski
BSR Real Estate Group - Cary, NC
NC Real Estate Listings

I have started emailing myself the buyer MLS sheet of all of my listings. So when I receive a sign call and I am at Target I can just forward my original email to the prospective buyer immediatly. I need to figure aways to download a flyer to my blackberry so that I can just txt message the flyer to the buyer. I bet I can do this by converting the file to a jpeg and sending it that way.

HMMMM Great post

Sep 16, 2007 03:25 AM