Have you ever said to yourself “I’ll do that when I have more money” or “when I have more time?” I think we’ve all been there – overwhelmed, wanting to do everything we can to grow our business and opportunities but finding roadblocks – lack of time, lack of resources and just plain uncertain of how to get started.
Instead of putting off those projects and tasks and talking yourself into the fact that you just can’t accomplish something challenge yourself to say I can do it, I want to do, I need to do it and I WILL do it. With the New Year underway perhaps you’ve already started on this great way of thinking - maybe it was starting your diet, training for a triathlon, donating your time to an important cause, doing something new for your business – the list could go on. That day for all of us is known as TODAY.
The definition of today is:
This day
Distinctive from yesterday or tomorrow
Present time
Today should be known as the day that you said you would do something and you actually did!
I come across countless prospects who tell me they want it all – the perfect website, marketing tools, great SEO, etc and they long for the day when they can barely handle all the client calls wanting them to list or stage their home. Problem is most of the prospects I’m talking to don’t have a clear vision of what they want and despite my efforts to help them come up with a working plan that has stages of progress, (we all know Rome wasn’t built in a day) they give up and feel defeated before they even began. They allow that doubt, that I can’t do it right now attitude to creep in and take over.
Instead of focusing on having every new tool known to mankind, every resource and gadget – research a handful and figure out what will help YOU be successful. Set yourself up for success by taking those handful of tools and resources (your website, blog, social media site, resource, online tool) and give them your full attention. Become savvy in how they work best for you – become your own expert in using these tools or find someone who can help you.
Here are a few resources I've compiled to get you started in the right direction:
- Measure your marketing
- Social Media Paying Off
- Marketing is Like Exercising
- Clients Are Checking Up on You - Are you delivering?
By doing this you’ll gain real focus. You will find what's working/not working and you’ll be able to develop a realistic and attainable plan that you can actually measure the results. Keep this in mind; just because a tool is working for your friend in Texas, it does not mean it will work for you or your market, especially if you’re juggling 10 things at once and can barely focus on at least one of them for more than a few minutes a week. You see I’ve seen great success with clients who choose a handful of areas to focus on and becoming really great in those areas. The key is to develop your business in a way that makes sense and that you can sustain for the long term.
I’ll ask you this – do you want to be really great at a few things (and I mean REALLY great) or mediocre at many things?
I’m of the mindset that there’s no better time to start then right now. You don’t need tons of money and time. There are so many free tools out there that can do amazing things for your business if you work them the right way. There are resources out there – colleagues willing to share their knowledge on their blog, virtual assistants that you can hire to work certain aspects of your business, and countless sites that might just give you your next BIG idea.
Listen
Observe
And most importantly - Take Action
Not tomorrow, not next month, not when you have more time, not when you have more money, not when you think that prospect will give you a chance, not when you feel its safe and you won’t risk failing, not when you’re not so busy.
The day is here my friends and it’s called TODAY.
The day when you say you're going to do something and you do. Make any day YOUR today!
Feel free to share any new strategies and ways of thinking you’re working on to make this year one of your greatest years.
At the very least I hope this post has inspired you to take action and make 2011 one of your best years yet!
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