The NEW e-PRO!

Education & Training with Advantage Solutions Group


New Technology for a New Year! The NEW e-PRO®!


One of the most exciting offerings at the NAR Convention in November, was the roll out of the new e-PRO® Certification program. The old course was created in 2002 and had been updated, but the time had come to completely re-invent the delivery & content.

Working together with the Social Media Marketing Institute (SMMI), the National Association of REALTORS® has redesigned the e-PRO® curriculum to meet the challenges of TODAY's real estate market.


The 2010 Profile of Home Buyers and Sellers found 89% of consumers start their search online! With today’s increasingly accessible technology, these savvy real estate consumers are able to find the information they need online, at any time. But, for many, it is more confusing than useful. I’ve been saying: “no longer is information power…it is the interpretation of information that is powerful these days.” 

So….have you updated and re-invented your processes & systems? Do you know the best ways to use the latest real estate email marketing, web strategies, and social media to make sure they find you first?


The new e-PRO® certification is designed to connect you with consumers where they are already interacting: online. Today’s consumer spends time doing research before they contact a real estate agent and only those agents who have created a presence and strategy will capture their eyeballs. Learning how to extend & enhance your real estate marketing online, demonstrates to consumers that you are tuned in to their lifestyle needs, and gain their trust – and their business. 


As I talk with agents, I find many know they need to be using these tools, but are confused about how to go about it so it isn’t a horrid waste of time. Has your business planning for 2011, included a technology plan?


Ask yourself these 4 questions:

1. Who is your target audience? Think location, income, age, lifestyle

2. Who do you already have existing relationships with? This is your “low-hanging fruit”

3. What tools and strategies do you need to add or tweak to impact reaching these people?

4. What amount of time and money will you need to budget for our 2011 goals?


These questions create the foundation for a workable technology plan that will create results and success in 2011.


Once you have the plan and strategies in place, you are ready to make some decisions about your tools.

Some topics worth considering:

·        How close are you to having a paperless office? What new tools do you need? Are you using a tablet computer, digital signatures, efax?

·    Do you understand and are you using cloud technology? Gmail, Google Docs, Google Calendars all synch with your smartphone or computer!

HOT TIP: is a free utility that will allow you to store files in the cloud, automatically backing them up as well as giving you the ability to easily share large files.

·    Are you creating video tours for all your properties? Do you have a Flip camera or Kodak Zi8?     

Keeping up with the new technologies is no longer an option. It is a necessity for anyone who wants to thrive in the coming years.




The new e-PRO® certification will give you everything you need to not only create your strategy, but to also learn about the tools you need. 


 I am excited to be able to teach this in Scottsdale tomorrow and am booking the course around the country! Be among the first in the country to experience the NEW E-PRO!



Here are some specifics:

Benefits of the e-PRO® certification are:

Taking your real estate marketing online and taking advantage of social media technology to form new relationships with today’s consumer.

Showing consumers that you are up-to-date on the latest technologies and current real estate marketing trends in the industry.

Offering your customers the benefits of enhanced listings, video tours and immediately accessible information.

Giving your clients confidence that you have advanced training and a network of resources to guide them through a real estate transaction.

Making the most of today’s social media technologies, techniques and best practices

Implementing powerful real estate email marketing and electronic marketing initiatives

Employing efficient e-office strategies

Working effectively with rich media technologies

Identifying tools that fit your budget, resources and capabilities

Creating on online presence, and understanding the importance of real estate web site promotion


Learn the way you like! There are 2 options:

Day 1 is now offered in a live classroom setting, you not only receive individual attention, but you gain valuable networking opportunities as you navigate through the curriculum.

Or you still have the option to complete Day 1 online at your own convenience.

Then Day 2 of the course will be offered exclusively online in early 2011 through 
REALTOR® University,NAR's exclusive online desitination for official NAR designations. This lets you to put this new technology to test and helps you determine what electronic strategies will work to your advantage.


If you already have your e-PRO Designation, you will be offered a discount to take the new course online to update your skills, tools and knowledge! Technology and learning to be productive with it is one of the most important skills for working with the consumers of today and the future.

Don't be left behind! 

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Comments (6)

Kimberly Thurm
Berkshire Hathaway HomeServices Chicago - Naperville, IL
Broker / Relocation Consultant ABR, CRS, GRI, SFR

Thanks Joeann for the update.  I have been wondering about the new class and if it is worth the time.

Jan 10, 2011 01:12 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

We just started a 365 Things To Do in MY AREA Facebook page...There is so much that we can do...doing this to connect with more people local. No Real Estate promotion, but I do videos to show who I am and my blogs have my contact info. It will be interesting to see if this brings business.

In a spiritual sense it does as we started it 1st of the year and I have been getting buyers and sellers sent to me from Universal supply...

Jan 10, 2011 04:29 PM
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents

Kimberly...definitely worth it!

Chuck-sounds like you are taking the right approach in giving value and trusting that will impact people's perception of how you do business! And, yes, there is no scarcity unless you focus on it! 

Jan 12, 2011 05:09 AM
Pat Walmsley
Lake Keowee Real Estate - Seneca, SC
REALTOR, Over 30 Years Experience, let me help you

I am thinking..thinking...thinking of doing the e-pro.  Thanks.

Jan 26, 2011 03:19 AM
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents


We'll be scheduling more and more live Day 1's  I'll be in West Volusia Country Florida on March 30...come on down!!!!

Jan 26, 2011 04:15 AM
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Jul 22, 2012 11:38 PM