Advertising Is A Little More Sexual, Out There In France Than The States.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

On a recent trip out of the country with family, you noticed how the day to day is run in another country and the sexual marketing and advertising is very apparent.

maine airport advertisement In Maine, we come home to wholesome down to earth values like this at the Portland Maine Jetport.

But in Paris France, these kind of ads greet you as you explore the new area with your family on vacation.

Not critical of the French but just an observation while on vacation and exploring, discovering the similarities and difference between cultures, countries.

We explored the real estate or as they call them in England, estate agents too and will blog on that in another post here on Active Rain.

And also the way real estate is marketed in France as least from what we could tell. Below is a French coffee ad aimed at the housewife with young kids that dresses a little different than gray sweat pants and matching shirt.

sexy french coffee commercial advertisementOr this advertising below for a french mattress on the side of a delivery truck used as a rolling billboard.

french sexy racy mattress van advertisment

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Ambassador
2,723,963
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

That's a coffee ad??? Never would have guessed!

Jan 10, 2011 03:20 AM #1
Rainmaker
1,551,645
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

All of Europe offers different commercials than we do & most have some sexual innuendo involved. I noticed too when I was there that in France every ad had to be 'art'.  That's really what the ad is all about according to them.  First the eyeball says, nice looking half unclothed women, oh coffee?  So tell your daughters when they are confused - It's supposed to be art.  Then make them look away ;-)

Jan 10, 2011 03:26 AM #2
Rainmaker
1,952,531
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

This coffee makes you feel more glamorous and want to wear your furs and little else I guess. Little bitty espresso cup barely seen in the image as your eyes wander the other "details".

Jan 10, 2011 03:27 AM #3
Rainmaker
1,952,531
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Lynn, here is another but I can see this one running in the states and close to the half dressed way anything but real estate is advertised. The only sexual image you get with US real estate is the lady agent that might be headed for a major chest cold with something low cut and out of place.

sexy marketing advertisement

Jan 10, 2011 03:31 AM #4
Rainmaker
453,528
Brian Rugg
Rugg Realty LLC Sun City Texas 512-818-6700 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

Hello Andrew:

I think I need to get back to France more often for some coffee and a good nights sleep on one of their mattresses.

Jan 10, 2011 03:32 AM #5
Rainmaker
1,952,531
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Good one Brian. Maybe changing up both will help real estate sales in whatever market across North America you are in here around the Active Rain campus.

Jan 10, 2011 03:36 AM #6
Rainmaker
558,018
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Andrew,

To me, it crosses the line when it comes to advertising.  Too much sexual content is the epitome of pride and degradation to a society.

Jan 10, 2011 03:48 AM #7
Rainmaker
1,952,531
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

I agree but the culture is changing like it or not. Luckily our industry is not one where sex sells. The copy can try to be heart pumping racy on something luxury related but your basic ranch is just that. Plain Jane and wholesome.

Jan 10, 2011 03:59 AM #8
Ambassador
2,723,963
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Oh...there IS a cup there! :)

Jan 10, 2011 04:25 AM #9
Ambassador
574,314
Chris Alston
Chris Alston (Keller Williams Realty, Silicon Valley, California) - Campbell, CA
Silicon Valley, California

Bill and Liz's comment is funny!  I was going to say, I think someone stuck a sticker on the butt...  Can you imagine that here? 

Jan 10, 2011 08:06 AM #10
Rainmaker
1,952,531
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

L&B... I had to look hard in the line at the Paris Airport too and the two little babies and her lack of clothing, the fur made me wonder what the heck is this ad for. It got the attention the marketing department of the Italian coffee wanted.

Chris... The shock and awe tolerance in France is lower I guess. Or all that good coffee is making the advertising sensors work over time.

Jan 10, 2011 08:20 AM #11
Rainmaker
2,575,057
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Andrew - Advertising in America is colored by our Puritanical backgrounds.  I think it's fascinating to travel the globe and see the way different cultures handle things differently.

Jan 10, 2011 09:17 AM #12
Rainmaker
221,358
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Europeans tend to be much more comfortable with nudity -- and they don't sexualize it as much as we do.

Jan 10, 2011 12:57 PM #13
Rainmaker
1,952,531
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Flirting with the public and getting their attention to cause them to buy a service, product is done on varying levels depending on where you find yourself on the globe I guess Myrl and Richard.

Jan 10, 2011 10:52 PM #14
Rainmaker
125,653
Iran Watson
Georgia Elite Realty - Marietta, GA
Marietta Real Estate Agent - Photographer

If it is true that "Sex sells", there are just going with what works.  Nothing wrong with that I guess, but for coffee... Geesh.

Jan 11, 2011 06:18 AM #15
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Rainmaker
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Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
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