ActiveRain- How to find your "Rain"bow.....
I want to share a success story with you as a result of joining the ActiveRain community.
I gladly joined the AR community because of Lenn Harley of Homefinders.com
During my 1st week, I educated myself with Stephen Graham through live tutorials offered by the ActiveRain University. The tutorials were extremely informative and easy to learn; Stephen is indeed a Blogging Guru.
Once I educated myself, I put my fingers on the keyboard and started blogging. Even though I still consider myself a fledgling in the world of blogging, I'm happy to report I'm soaring like Superman!
My first blog discussed my Bank's 100% financing program for first time home buyers but had no specific geographic area referenced in the title.
Subsequently, the blog did not show-up on the 1stpage of Google's search results because I was competing with 100 million other sites targeting first time home buyers.
Dilemma: How can I get my blog on the 1st page of Google? Call ActiveRain! The support staff at AR provided invaluable advice: make my blog geographically targeted, so I immediately changed my title adding specific counties in Virginia that I was targeting.
Within 4 minutes of posting the revised blogs with a county in each title, Googlebot found them and miraculously I seized the #1 spot on Google. It was truly impressive because there were still 300,000 other sites competing to be found on Google from the same search query.
Let It Rain: To my Surprise, within the first week of posting the blogs, I was contacted by 3 first time home buyers who were interested in qualifying for my 100% financing program. I should mention they did not have agents.
Let It Pour: Now armed with a qualified Buyer, I searched ActiveRain for an Agent who specializes in Henrico County, VA where my Buyer lives, and called Marcus Rice with the valuable lead. He was so impressed with a Lender finally brin
ging him a lead, that he in return forwarded me a lead.
I believe this scenario is why ActiveRain was initially created. What great synergy! My goal is to bring exceptional value to both Realtors and my Borrowers, and AR allowed me to accomplish both in an efficient manner.
Simply put, ActiveRain has some incredible influence with Google (and others) with regard to SEO (search engine optimization). AR is a powerful engine from which vital and time-sensitive material continually flows, and Google certainly values.
Finding the Rainbow: If you want to stand out in the crowd and show-up on the 1st page of Google results, I'd recommend adding a geographical location in the title if applicable. Most people I know, only look at the 1st page of Google results and then lose interest. Therefore, your marketing effectiveness relies on where you show-up on the search results page.
Please share your tips and tricks for blogging, so we may increase the overall effectiveness of our ActiveRain community and help each other find that pot of gold at the end of the Rainbow...
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