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Tuneup Tips to Jump-start Your Business in 2016 !!!

Real Estate Agent with KW Elite

     Before you can launch out in a new direction, you've got to rid yourself of old bagage and habits that are keeping you from achieving your potential. Jump start your business by reinventing your business models and implementing new daily disciplines needed to support your business objectives. Here are 12 sure fire ways to jump start you way to a successful 2016.

       1. Vision -  A Business Plan directs and allocates all of the business' resources and people hours. You can not hit a target you do not have. Failing to have a yearly plan guarantees that success is unlikely.

       2. Business Objectives - K.i.s.s. by working on between three to five objectives. Write clear Action Plans for each one, outlining exactly what steps are necessary to accomplish them.

       3. Proceed with a Definite MARKETING BUDGET and PLAN - How will your plan get you in the path of business? Like a listing we must create ongoing marketing activities to generate income opportunities.

       4. Become the MAYOR of somewhere - become a meaningful specific, not a wandering generality! Brand yourself as the area expert of a specific Market Area. Spend your Dollars there when possible.

       5. ReMargin Your Business to make a profit - Track what's working and what's not. Every dollar spent must produce an ROI. Make your profit by controlling expenses.

       6. Update Your Listing Presentation and Listing Marketing Plan - move your primary marketing online. Learn how to articulate Pricing Strategies- Absorption Rates,the effects of REO's and Short Sales as competition, become a tracker of DOM and List Price vs. Sales Price. Demonstrate Supply and Demand.

       7. Get Serious about Social Media - It's not a fad ! Online marketing is all about engaging people. Create your online image using Face Book, Twitter and LinkedIn. Befriend you S.O.I. and Past Clients.

       8. Become a BLOGGER ! Why? Because blogging is LEAD GENERATION !!!It helps your Google ranking. It's cost efficient SEO and gets even better with backlinks.

       9. Implement a Data Base and Feed it Daily -  Think Lead Incubation ! Read the Millionaire Real Estate Agent to learn exactly how to use it in your business ! Enter your S.O.I..

      10. EDUCATION - Get smarter in 2016 ! - Obtain your IMSD.net Designation !!! Learn the daily discipline of commenting on 10 AR blog articles to start your day more focused on your business.

      11. Rev up your Lead Generation - Implement a daily(M-F) "HOUR of POWER" to make contacts with your MET Group mining for leads. Improve your conversion rate, leads to closings !

      12. Update your WEBSITE to make it generate leads ! - What do you want to rank for ? Increase your organic traffic (Search Engines). Have a user friendly/lead capturing IDX.

     Summary- Review this list. What spoke to you ! Set your Business Objectives(the top rung of the ladder) and write accompanying Action Plans for each Objective(the lower ladder rungs). Share your 2016 Plan with a Mentor or Accountability Coach. And finally be PROACTIVE and  Just Do It !!! Have a successful 2016 !!!

              From a speech to the Suburban West Association of Realtors on Jan. 11,2011


******  UPDATED on  11/11/15

Posted by


Michael J. Perry




1280 Plaza Blvd. , Lancaster, PA 17601

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Longtime West Lampeter resident and Lancaster County Realtor!


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Suzanne Ciaciak
Collegeville - Boyertown, PA
Realtor, ABR, GREEN, Prudential Fox & Roach, Realtors

Nice to see a list that's clear and concise.  I'm intriged about this IMSD.net Designation.  I find taking a class and working on a designation forces me to learn new things!

Nov 05, 2011 09:01 AM
Jean Gadra
Willistown, PA

Are you going to tell the parrot joke in class on Monday???  (If you already told it, forgive me - I'm one of those people who doesn't EVER remember jokes - I'd make a great straight man!)

Nov 05, 2011 02:18 PM
Susan Bell, ABR, CRS, GRI, SRES (Coldwell Banker Preferrred)

Great suggestions! I'm going to write them down and use them to help me with my business plan for 2012.

Nov 06, 2011 11:49 AM
Ash Swayne
Swayne Real Estate Group, LLC - West Chester, PA

Great summary of some excellent ideas to add to my business plan. Thanks Mike!

Nov 06, 2011 12:31 PM
Brooke Korkus

Thanks for the great tips. They are key to helping the business plan stay on track and be achieved.

Nov 07, 2011 07:24 AM
Paul Mazzochetti
Coldwell Banker Preferred - Conshohocken, PA

GREAT points Mike....will be part of our next company training meeting!

Nov 07, 2011 10:23 AM
David Longenecker
Hostetter Realty - Parkesburg, PA

Great post Mike.  This all sounds very familiar :-)  I'm currently working on the business plan for class and am finding it to be very helpful in defining my goals.

Nov 08, 2011 11:17 PM
Paul Mazzochetti
Coldwell Banker Preferred - Conshohocken, PA

GREAT advice Mike...I will be postig this prominently for daily reminder to keep me on track!

Nov 13, 2011 09:50 PM
David Longenecker
Hostetter Realty - Parkesburg, PA

Mike, my printer is humming this morning :-)  Thanks for the great class. 

Nov 15, 2011 11:41 PM
Marsha Smith
Miller & Associates Real Estate LLC. - Gettysburg, PA

Time to regroup!

I printed this out and I am going to post in my office.

Oct 18, 2012 05:40 AM
Elva C. Benjamin
RE/MAX of Gettysburg - Gettysburg, PA

Motivating!  A great checklist to help keep focus and be consistent.  Thanks.         

Oct 19, 2012 04:44 AM
Mindi Weikert-Kauffman
Keller Williams Keystone Realty - York, PA

I need to print this out and post where I will see it....everyday!  This will definitely keep me on track for a fabulous 2013.

I've been shotgunning way to long....Time to get a lazer focus!

Oct 31, 2012 12:41 PM
Cathy Johnson
Keller Williams Real Estate - Exton - Coatesville, PA
"Helping You Make All the Right Moves!"

Great advice!

Nov 30, 2013 04:45 AM
Farrah Robinson
Philadelphia, PA

Great advise! one of my goals for the 2014 year is to increase my online presence. I defiantly will be implementing some of your suggestions into my business.

Dec 02, 2013 09:44 PM
Kim Klick
Royersford, PA
Specializing in the over 55 empty nesters

Its very easy to "think" you are doing all of these things in your Real Estate business however when you actually see them in writing...well I think its time to regroup...definately printing this out!


Dec 06, 2013 12:37 AM
Cherie L. Gottshall
Ramus Realty Group - Frackville, PA

Hoping that this will help in getting me organized and goal setting. I will be using this not just for the up coming year, but for a stepping stone of my career. Thanks Mike!

Dec 07, 2013 10:56 PM
Melissa Herr
Lancaster, PA
I need to print this out to use as a mapping guide line as I prepare my 2014 BP! Melissa Herr (Charles &Assoc.)
Jan 27, 2014 08:49 PM
Amy Conlin
Mountville, PA

Great Tips!

Jan 22, 2015 10:07 AM
Jamie Lutz
Ephrata, PA

Good tips!  thanks for sharing!

Jan 28, 2015 05:57 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Another 2016 goal might be to become as paperless as possible , using e-signatures whenever possible (Dot Loop , Doc-u-sign, etc.) !!!

Nov 10, 2015 07:44 PM