Please - Someone - Tell me I am wrong!
I am of the opinion that when you are selling a half-million dollar home - yes $500,000 - that you take the time to market the propety properly. In my humble opinion this means taking photographs that are worthy of a $15,000 commission.
Every day I look on the MLS to see what new has hit the market. It never ceases to amaze the quality of marketing my peers are putting out there.
As a buyer the first 2 things you look at are the price and what the property looks like. So let's give them the benefit of the doubt that they are pricing the property to sell. Then let's move to the pictures:
Picture 1: Picture 2:
Picture 3: Picture 4:
It looks like the iPhone has struck again. The primary picture is grainy and does not showcase the home in any way.
Picture 2 shows a Fireplace?
Picture 3 shows a Couch with bad lighting?
Picture 4 shows the kitchen table - and is that a jacket?
Please someone tell me this is acceptale to promote a $500,000 home (where you will be making $15,000) with pictures from a iPhone - or worse.
I am of the opinion that pictures must be of the highest quality - and if the weather is bad that day and the skies are grey - come back!
You can pay $150 for a professional photographer to come out to your listing and take pics and a virtual tour. Is this just laziness or greed?
Agents: When you are posting pictures of a propety remember you are not only marketing the home - but yourself as well. The quality of what you present is a direct reflection of your ability.
Sellers: Do not let agents get away with junky pictures. Buyers have the ability to preview your home online - and they do so with the pictures provided by your agent. If your agent does not have this part of the marketing down - they I would be very concerned about their other abilities to sell your home for top dollar.
It is OK for the agent to take their own pictures. I got tired of paying $150 per listing when I was listing 30 homes a year. So I bought professional equipment and produce pictures like this:
A Small Recap:
Buyer look at pictures first. If you have heard the expression "You never get a second chance to make a first impression:" - then take it to heart.
Marketing Makes the Difference - and you don't have to have a multi-million dollar home to have excellent pictures.
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