With an estimated user base of over 500 million people, the power of Facebook as a marketing tool cannot be ignored. Businesses throughout the world are utilizing Facebook to connect and interact with their clients and prospects, and real estate professionals are doing the same.
Properties Online, the innovator of the Individual Property Web Site, has just released an updated version of their "My Listings" tab for facebook business pages (view sample). The company believes that real estate agents should stay on top of new online trends and make full use of available and exciting new tools, including social media.
The problem with most facebook listing apps is that they drive traffic away from the agent and to another website like realtor.com.
The Properties Online updated Facebook Business Page App enables real estate agents, who use Properties Online Agent, Broker or Single Property websites, to publish all of their new listings to their Facebook business page. Viewers are able to click through to the agent's website for more information and photos of the property. When the agent updates the listing details on their website, the Facebook page automatically updates as well. Friends and Fans can then share the listing details spreading the word about the property across their social network. This is the power of social media and the reason it works so well for marketing: social media takes the traditional word of mouth marketing and magnifies it, enabling businesses to broadcast their offerings to a large audience at a minimal cost.