How to Sell Well in Any Market!

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

How To Sell Well in Any Market

I've recently been asked what works to sell listings in today's market. For me, it comes down to a few simple but powerful practices:

1. Start by giving - make it easy for anyone to get information. This means that my web site allows any visitor to search all listings - not just mine - without having to give personal information first. Buyers can see what's available in the areas they are interested in. But savvy sellers also use this to see what's going on in their neighborhood. And then I make it easy for a visitor to get in touch with me by email or phone.

2. Be available - having the listing agent available to take every phone call saves time and aggravation for everyone. The person who knows the property best can ask a potential buyer the questions like "What is the most important thing you're looking for in a house?" Of course the listing has all the features of the property, but only the personal conversation can find out what matters to each buyer. And this can only happen if the agent is available to answer questions and book appointments.

3. Use technology - a computer cannot list or sell a house, but it can streamline the process in many ways. Have a welcoming web site that is easy to navigate and keep it up to date. Give people useful tools that will make the process easy for them. I've created these:

· Buyers4YourHome - this page on my site allows people to tell the world what they are looking for in a home. People email me what they want, I put it on the site, and potential sellers can scan for a match. This has been very successful.

· My Listings - every one of my listings has a separate page that a buyer can download, print, and carry with them.

· My Blog - here I talk about what's happening in the Baltimore market but also have conversation-starters like my recent contest. To help raise interest in a unique property, I ran a contest asking for visitors to come up with ideas of creative uses for the building, an historic church that had been used as a gallery. The response was great!


With these and other techniques, I consistently sell well in any market.

 

 

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Rainmaker
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Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Agreed.  As to #2, being available, this is one of the benefits of a team.  I choose to turn off my cell phone when I'm with buyers or sellers, so that I am truly there, concentrating on them. Amy, our Director of Information, is regularly at the office to speak knowledgeably with any caller.  If all four of us (my son and daughter also working with buyers and sellers) are out of the office, we forward to phone to one of our cell phones - whoever is most available to take the call.  It's important to take every phone call, and it's also important to reply to each e-mail promptly.
Jul 26, 2006 01:50 PM #1
Rainer
47,565
Please visit LinkedIn Instead
This social network is no longer updated. - Autaugaville, AL
I like the idea of the buyers for your home page, It seems pretty slick.
Jul 26, 2006 02:25 PM #2
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Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection
Margaret great points.  You sites are also well done.
Feb 20, 2007 05:02 PM #3
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Would you say 6 months is a bit late to reply to your comments?

Sharon, sounds like you and your team have a wonderful system in place. I admire you.

Rory, www.Buyer4yourhome.com  has  been a great addition to my site.

Jennifer, Thank you for your comment and sorry about the delay in response.

Sep 20, 2007 09:24 PM #4
Rainmaker
1,717,894
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist
Margaret. You do a great job of providing solid information in your posts and I appreciate your contribution.  Sam
Sep 22, 2007 12:57 AM #5
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sam, Thanks for your kind words. This post was written over a year ago but still holds true. Gotta keep doing the basics.

 

Sep 22, 2007 04:55 PM #6
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