When I’m trying to build something new I always wonder, "Is it build it and they will come or is it build what you think they want?"
I’m moderating a webinar tonight on how to get corporate real estate referrals.
It is amazing to me that more agents and brokers aren’t busting down the “virtual” doors to check it out. It's such an innovative and effective means to attract swarms of new business that I assumed it would be the top of everyone’s priority list for this New Year.
Then again, perhaps if an idea is new to the masses, but tried and true to the few, is it possible that I'm putting the cart before the horse?
When do you get to the point of tipping?
I guess that becomes the challenge, trying to figure out how to put the horse in front of the cart.
Since "build it and they will come" is already out there, then the question needs to be asked directly:
What do agents/brokers really want?
P.S. In case you're curious, the webinar tonight is called, "Go Vertical! Employer Housing And Finance Solutions."
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