Agent Ratings and Reviews Go Public on Zillow

Education & Training with Executive Director of Education at eXp Realty

Your Reviews Are Now Front 'n Center on Zillow

It was announced last week to the general public that "Zillow surfaces thousands of Real Estate agent ratings and reviews.  Consumers can now search and find local agents based on Client feedback"  The responses and results from adding this new feature have been very positive and successful thus far.

Agent reviews will now be featured on the Buyer's Agent List.  (see screenshot below) This means if you want contacts from Zillow customers, it will be to your advantage to have reviews and ratings on your profile.

Want a competitive edge?  Get great reviews from your clients.

To get started, simply copy and paste your customized link (see sample below) and email it to your clients.  You'll find your custom link on your Zillow profile.  On click, your clients will go directly to your Zillow profile, where they can begin the review process.*  Consumers can also just search the Directory to find their agent.

Share your own custom link as many ways as possible - post it on Facebook, tweet it, and add it to your website.  Include it on your email signature.  Tell folks about it every opportunity you get.  Before you know it, multiple reviews will be coming your way.

You're welcome to join me for an open FAQ session about Ratings and Reviews on Jan. 28th, at 10:00am (PST) where you'll hear and learn more about how and why ratings and reviews are the next best thing to a word-of-mouth referral.

Thousands of agents have been reviewed, so it's more important than ever to have reviews added to your profile. Make sure you stand out.

*Your client will need to create a Zillow account (if they don't have one already) in order to submit the review. Don't worry, it's painless and requires just an email address and password and they can immediately opt-out of Zillow emails. Zillow requires an account for review moderation and verification.

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Comments (41)

Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Alan May - you most certainly tweaked it...(lol) but the Morgan Fairchild thing might be pushing it a little!!  :-)

Brandon and Grace - I think it will absolutely be influential.  Cheers back to you in Tahoe from here in the Bay area.

Jan 20, 2011 09:15 AM
Tony Morganti
RE/MAX Crossroads in Cuyahoga Falls and Stow, Ohio - Cuyahoga Falls, OH
CRS, ABR, SRES - Cuyahoga Falls, Stow

Thank you for the info.  I have read about this but have yet to get my clients to write the reviews.  Looks like it will be worth the time invested.

Jan 20, 2011 10:19 AM
Gabrielle Nemes
RE/MAX Realty South - Tumwater, WA
206.300.8421, S King & Pierce County RE Advocate

Thanks for the post. I don't get to the Zillow site often, so had to go check it out!

Jan 20, 2011 10:58 AM
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Great summary Brad.  I just wanted to add that agents can also comment on the reviews they recieve from their clients.  So you could thank someone for the nice review and maybe subtly expand a little on how you helped them.  Just a though to stay engaged and further build a rep.

Jan 20, 2011 11:24 AM
Dawn Crawley
Dawn Crawley Realty - Pinehurst, NC
Find Pinehurst Homes

Saw this on Twitter this morning. A great idea but how many places do you ask your clients to rate you?

Jan 20, 2011 11:31 AM
Navona Hart
Real Living Cornerstone - Farmville, VA
Selling the Best Properties in Central Virginia

I have sent it out to many of my past clients.  I have gotten 2 reviews.  need to get more:)

Jan 20, 2011 03:09 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I guess I'm going to be sending out some emails to a few clients to see about getting some good reviews.  Thanks for the notice on this.

Jan 20, 2011 03:38 PM
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Dawn - that's a great question. I would consider the locations where reviews and testimonials could deliver and have the most value. Since Zillow had over 13,000,000 unique visitors last month in December, I would definitely be sure to add our site to your list of places.  I think from there you could use screen shots/captures or cut and paste if you wanted them to appear in other locations and on other sites.  

Sara - thanks for pointing that out. That's a great tip and one I forgot to mention, thanks. :-)

Jan 20, 2011 03:46 PM
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

I got a great review on Zillow from a present client - unsolicited, I didn't even know about it.  She did complain that they made her sign up for an account, but said that I ''was worth it".

If you email clients to review you, I think it is a good idea to tell them that they will sign up for an account, but that it just takes a minute.

Jan 20, 2011 05:38 PM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Brad - Thank you for getting this info out - next tab is zillow... 

Jan 20, 2011 05:50 PM
Julianne O'Reilly
Syracuse Listings - Fayetteville, NY
Syracuse New York Real Estate

Brad,  Thanks for explaining this system, so far I've only got 1 review and am working on a plan to get more - is there some kind of script that you can offer to include in an email message - I suspect the biggest road block will be that they have to 'sign up' - guess the key is to get them to do it while their hot and you've just finished doing a great job for them.  Thanks for all your great advice!

Jan 20, 2011 08:13 PM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Brad, I've got to get on this. You posted about it a while back and I meant to work on it then. Good thing to do on a snow day today!

Jan 21, 2011 12:23 AM
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

When I saw the review system, I just pulled up my last 20 closings, emailed those clients a link and asked if they would mind posting a review. I didn't really expect all 20 of them to respond, but they did. If I had more time, I'd email more clients, but I don't. I noticed a few rated me with 4's on negotiation and I had to chuckle because that's my strength, actually, and those were the sellers who had cash in the bank, which means the banks wanted it. Nobody's perfect, though. I didn't really expect the scores I received. I thought some would be more harsh. Short sales are no easy road, and managing client emotions can be a struggle.

However, I encourage agents to ask their clients to submit review for them. Why not? If you worked hard for your clients, you deserve it.

Jan 21, 2011 01:22 AM
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Virginia - I agree.  You should inform them they'll need to sign up (if they're not already, you'd be surprised) they'd have to do that anyway on pretty much any legit site.  Having a consumer sign up to leave a review for you serves a couple purposes: 1. It assists us with assuring  that the review and rating is in fact legitimate, and 2. Prevents the potential of folks trying to game or spam the network. 

It really does take less than one minute to sign up and they can always remove their profile after or unsubscribe.  To my knowledge, this has not been the case or a problem in the past. As commented earlier, I think it is very valuable to respond to these reviews by your clients. It's a great way to thank the client publically for that review, and it will most likely raise the "value" in the eyes of any visiting consumer and potential future client.

Jan 21, 2011 03:11 AM
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Julianne - There are quite a few ways to go about asking for a review from your past clients.  I could offer you some scripts, but I'd rather find out more about the clients you'd be soliciting? Some of them might prefer email, others a text message or a DM on twitter, maybe even a Facebook reminder, or just a simple phone call? 

The point is that each of your clients is unique and so was their experience working with you.  My personal approach would not be a script, but more a personal request based on the experience using their preferred form of communication. If you need some help with this, contact me when you have some time and I'll share a few ways this could possibly work for you.  You can click on my name below for all my contact info.

Terkel - let me know if you need any help when you get there.

Connie - A perfect thing to do on a snowy day.  Actually, it's a good thing to do ANY day.  :-)

Elizabeth - thanks for popping in, I know how busy you are these days. I have read all 20 of your reviews, and coming from a consumers perspective, I'm very impressed with how hard you work for your clients and I'm convinced you'd work that hard for me too.  Do or would your reviews influence my decision to work with you or not?  Without a doubt!!!  When I search your 95816 area for anything to do with Real estate on Zillow, you are always front and center, and now so are your reviews.  Congrats, and thanks for letting me share that with others.

Jan 21, 2011 03:36 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Brad, this is going to be huge for real estate agents. Zillow is the first top tier real estate related site to do this publicly, right? I am so glad to know about this first from you!

Jan 21, 2011 11:42 AM
Joan Zappa
Eagles Wings Realty - Montrose, CO
Professional treatment of our clients, brings awes

We sent it to a group of current and past clients. More complaints than positive  experiences. Several very frustrated clients that could not get the system to work. Sorry but it reflects on me and I am not real pleased, espically when I get frustrated folks I asked to review me.

Jan 22, 2011 11:22 AM
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Frank and Sharon - thanks, I just shared your comment with 4000+ friends and followers on Twitter!  :-)

Hi Nick - I'll give you a ring and see if I can help you out with this. You're the first I've heard out of the 15,000+ reviews that had a less than positive experience asking their clients for a review.  Hmmm...  That is not the goal or intent of this obviously, maybe I can help you out. 

I sincerely apologize that you didn't have the same experience as those above and others who are using this.  I'm looking up your phone number now....  :-)

Jan 26, 2011 08:52 AM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Saying from experience zillow has great traffic flow, but zillow also allows a small group of users standards that are different. standards not allowed in zillow. Unfair advantage and group behavior allows a discussions of unethical behavior, controversy, bulling, and plotting for gain, & leads, & profit.  

Feb 11, 2011 09:19 AM
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Jon - I'm not quite sure I understand your comment, I'm unaware of any small groups or different standards that you refer to.  This post is specifically discussing the rating and review process that has now been made public.  If there is some confusion on my part, I apologize.  If there is some confusion on your part, then I am here to help if I can.  Thanks. :-)

Feb 11, 2011 09:44 AM