The importance of home staging in a slow market.

By
Real Estate Agent with Berkshire Hathaway HomeServices

Professional staging will sell your home quicker and for more money

In a slower market, it is necessary to go above and beyond to make your home sell-able. It is imperative to have a clean, inviting and exciting home for buyers to view. Not only do the buyers need to want your home, they need to want it more than all the other homes around you.

A thorough cleaning is the first step in getting your house ready for viewing. You need to perform a deep clean of every room in the house. While doing this, start moving stuff out. Your house should be about half as full as it was before your started. One way to go about this is to get a storage unit to hold all of the extra stuff while your house is on the market. You want your buyer to focus on your house, not your stuff. When you think your home is clean and emptied, let your realtor walk though and review your space, they have the experience selling homes, and will be able to offer you good advice.

Next, consider the arrangement of your home. For best results, make each room as open and bright as possible. Small, cluttered spaces without much light won't give the viewer much to work with when imagining the room with their stuff in it.  In an open space, the buyer can fantasize about how their furniture will look in your space. Keep the curtains, blinds and shutters open and the lights on to help create a light, airy and cheerful feel. Move your furniture around if you need to, and remove some pieces if a room is too crowded. Create clear pathways from room to room so that it is easy to walk through the house.

You will also want to consider how each room smells. Anything too strong can potentially turn a buyer off. It is a good idea to light candles or place air fresheners in rooms or hallways to make your home smell inviting, but be careful to choose light and common smells.

The small details can make all the difference. Always keep extra light bulbs around so that there is never a dark light when a buyer flips a switch. All the trash cans should be emptied and the bathrooms fully stocked with toilet paper and tissues. Place a fresh fruit bowl or flowers on the kitchen counter, and set the table in the dinning room. These little things will impress the buyer.

The areas you should attend to most are the front yard, porch and front room since these are the first places your view will see. Landscape your yard carefully and clear off your front porch. A new welcome mat can make the house seem extra inviting. The front door should open easily and the entry way should be perfect. Give the front, back and garage entry doors a scrub down or even a fresh coat of stain or paint.  First impressions are vital to selling your house.

Once you have made your home perfectly inviting, keep up with it. Don't let time discourage you. Use current pictures of your home for advertising, and change up the design if it doesn't seem to be working. If your house has been on the market for a long time, changing the staging inside can freshen it up. Selling your house can be a long process, and staging it correctly will be vital to getting a buyer.

Linda Secrist - Linda Secrist & Associates - Everything they touch turns to SOLD!

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