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Why Your Real Estate Business May Fail without SEO. Part 2

By RealtyTech Inc.

Real Estate Technology with Real Estate Technology and Marketing

January 14, 2011 10:41 AM

We spoke in our last post about how a well-optimized website can be the difference between success and failure in today's real estate arena. This is part 2...

Many real estate professionals have tried pay-per-click (PPC) campaigns with mixed results. Yet perhaps the "worst" thing about PPC is the fact that once you end your campaign, your ads don't appear. Yet your competitors' still do!

Good on- and off-site SEO, however, can see your site coming up in the first few listings of free (also known as "organic") results for months and years. And without the constant cost of high PPC campaigns. Optimize your website and then write and distribute articles or blog posts and these tools will work for you and be viewed by your target market for months and years.

Not that you should ignore PPC completely, if you have the budget for it. To do PPC right (meaning you get targeted traffic) can get expensive very quickly and it's easy to spend a lot of money at a speed that feels akin to the blink of an eye. Many SEO experts, including RealtyTech, believe a combination of PPC and organic SEO is the best way to go when marketing your website online.

One more piece of good news regarding SEO: once your real estate website is optimized it's easy to tweak your SEO as needed -- the bulk of the optimizing work is done. Once your site optimization is complete, it's fairly easy to continue "adding" to your SEO with blogging, article writing and posting, participating in social media networks such as Twitter and Facebook. Do so and you'll find that you're receiving more links to your website from other websites -- always a very good thing because more links from other sites means higher rankings for your own site!

We're not trying to use scare tactics; we're being honest: sooo many real estate professionals aren't using the power of a great and well-optimized website to their advantage. Yet many others are, and they are beating you! That needn't be the case. Call RealtyTech today to discuss the goals of your real estate business and how we can help you achieve them. We look forward to hearing from you soon!