No Email? No Website? Are You Kidding?

By
Real Estate Agent with Solutions Real Estate CA DRE #01490977

No Email? No Website? Are You Kidding? 

I attended a trade expo on behalf of the Southern California Chapter of CRS some months ago. As we have done in the past we collected business cards from agents who came by to talk, learn more about the CRS designation, and just talk about the real estate business. 

I was going through about 100 cards today to send a follow-up email with information, and noticed 2 cards that truly took me by surprise. 

No Email

No Website

Are You Kidding? 

How are we supposed to get in touch? There isn't an email or a website!

I had to take a second look, sure that I had missed something. How could you not include your website and your email in this day and age? I would have been less surprised if there had not been a photo. 

It didn't seem to be a space issue. 

So I wondered? WHY would someone NOT include something as vital as an email address and website? And would others wonder the same thing? 

Or am I just too focused on the technology side of things, and email and website information is overkill? 

An email address would certainly give buyers and sellers an alternative way to get in touch. And they could learn more from the website. 

But perhaps the reasoning is that these agents want consumers only to CALL them, rather than getting in touch via email. 

That might work for some people, but I suspect others who are not ready to "talk to an agent" will simply not do anything, including not searching for them on Google. I may be wrong.

Does not having an email address and/or a website on your business card convey something negative these days? Or does it not really matter? It seems like a missed opportunity to me.

And this doesn't even get into the other issues we could discuss vis-à-vis content and look of business cards, including using a photo or not. 

What do you include on your business card? 

And what do you think about email addresses and websites on business cards?

Hmm, maybe they don't even use email OR have a website?! Is it possible?

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Re-Blogged 5 times:

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Rainer
11,932
Todd Galde
RPM Mortgage - Danville, CA

Jeff, there's just no rational reason for not including that information, IF they actually want business.  Maybe they are independently wealthy and only want people who are TRULY interested to get in touch, which generally means a telephone call.  Personally, I think it's probably someone new to the business and they'll eventually get around to "updating" their info.

Jan 17, 2011 04:34 AM #220
Anonymous
Jeff Hahn

ok, I get the 2 email address thing, however if you're really efficient, all your email address will point to the same email provider so you can manage all your mail in one place. 

Contacts you meet at a show, on vacation or at your local coffee shop are all prospects in this business.  If it's another agent, maybe they would be good referral contact.

Seems to me you should have all your contact info on your card since you never know who will meet today.....

Jan 17, 2011 04:55 AM #221
Rainmaker
401,521
Debra Gould
Staging Diva / Six Elements Inc. - Toronto, ON
The Staging Diva

I can see the rationale for having a website/email free card for trade show purposes only as a spam reduction strategy.

Other than that, if an agent isn't making that info available, I would never consider hiring them to help my buy or sell a house, nor would I recommend them to any of my home staging clients or home stagers.

Jan 17, 2011 06:19 AM #222
Anonymous
Jo Ann Poole

Duh, why would anyone put out a business card without this vital info...both email and web site.  Coming from a public relations background, I much prefer the personal contact, but I have learned that email and texting is the preferred method of communication with many.  So, I know my clients/customers and follow their lead...Duh again!

Besides that, with web sites and email, we capture valuable info we wouldn't otherwise obtain...

Get with the program!

Jan 17, 2011 10:03 AM #223
Rainer
18,474
Jordy Brisbin
Sutton Centre Realty - Vancouver, BC

I am relatively new so I have embraced the technological aspects of the business, but I know a couple old timers who have not jumped on the bandwagon... And, they are wildly successful... You want to say hi, or thanx for coming, you have to actually call them, insead of CC ing them from a template... They do it the old fashioned way, with interpersonal skills.

Although I could not imagine doing business without email on my phone, others can't imagine doing what they feel in totally impersonal.

These agents i speak of do use computers, but they are not getting the email on their phone, are not 'online' 24-7, and have an assistant to monitor buyers listing autonotifications. This does not mean they are not 'with the program'.

I agree though, that younger people are all emailing and texting, and this is the way things are going... Long term, we will all have to use technology to make it in this business.

Jan 17, 2011 01:12 PM #224
Rainer
88,982
Patric Santo Pietro
RE/MAX First Realty - Metuchen, NJ

From the most recent NJAR Member Profile:

E-mail: only 90% use it daily, 3% rarely or never

Computer: 97% every day, 5% rarely or never

There's still people out there.

Jan 18, 2011 01:02 AM #225
Rainmaker
127,623
Keith Kyle
Vista Sotheby's International - Manhattan Beach, CA
Top Producing Agent

Jeff,

I think I run into this more often than the 2 out of a hundred you experienced.  Seems that every time I have a brokers open and look through the cards there are a few missing this critical information.  I can't imagine that people in our line of work don't actually have an email so that must be purposeful (and misguided) but I suspect many don't have websites to put on their card.  I work in a pretty savvy brokerage and most of my fellow agents simply have a website because they're supposed to.  I don't think it serves much of a purpose beyond having the website on their card....but its certainly better than the alternative.  People are often slow at adopting new technology but last time I checked email was definitely not new technology.  Seems pretty hard to believe.

Jan 18, 2011 03:11 AM #226
Rainer
37,556
Kimberly Brandon
Smart Moves Real Estate - Venice, FL
Broker/Owner

Great post- I agree with most - you must have 'a techy' way for th public to reach you or you won't be in business in 3-5 years...

Jan 18, 2011 06:26 AM #227
Rainmaker
1,543,950
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Kay had a great idea, put the code on the back of the card. I just can't believe some people don't have a website but then I am often asked technical questions on our office website & there are people in the office that haven't gotten a HIT on their website in months.

Jan 18, 2011 11:15 AM #228
Rainmaker
245,358
April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Jeff - Here's what I think is going on - these agents ordered 5000 business cards when they got into the business.  They started YEARS ago and haven't updated their cards in ages.  Check out their photos - are they from the 70's or 80's

ha ha.

Jan 19, 2011 09:40 AM #229
Rainer
19,658
Patrick McClenahen
RE/MAX Realty Professionals, Inc. - Harrisburg, PA
The Real Estate Guy

Unbelievable!  So did you email them and ask?  Oh that's right no email.  Their loss.

Jan 20, 2011 04:03 AM #230
Rainer
19,658
Patrick McClenahen
RE/MAX Realty Professionals, Inc. - Harrisburg, PA
The Real Estate Guy

Unbelievable!  So did you email them and ask?  Oh that's right no email.  Their loss.

Jan 20, 2011 04:03 AM #231
Rainer
19,658
Patrick McClenahen
RE/MAX Realty Professionals, Inc. - Harrisburg, PA
The Real Estate Guy

Unbelievable!  So did you email them and ask?  Oh that's right no email.  Their loss.

Jan 20, 2011 04:03 AM #232
Rainmaker
597,934
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Jeff... Is it possible, that just maybe these two realtors are just *starting in the business?  Maybe these are the only cards they have until the new ones come in?  Just a thought, thinking outside the box.

Otherwise, I would have no idea why they would do this... emails and websites are standard practice in todays business.

Jan 21, 2011 05:37 AM #233
Rainer
4,124
Dave Sachleben
Broker's Guild Cherry Creek, Ltd. - Parker, CO

When I see that I am always tempted to scratch out the phone #, wirte recommended changes on the card, and return card to agent.

Jan 28, 2011 04:45 AM #234
Ambassador
3,355,103
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

WOW, Jeff!  How are you EVER going to respond to all of these comments?!!  LOL  Someone did make a good point that agencies will order 'generic' cards while the 'real' ones are being printed and all they have is a phone number.  Of course, then you wonder why they didn't hand write their email or website on the back or something!  Just crazy, I say.  In this day and age of technology, I am still astounded to hear that less than 10% of us have our own websites and not just a webPAGE that our broker provides us!  

Jan 30, 2011 02:38 PM #235
Rainmaker
69,011
Margaret Hickman
Keller Williams Realty - Cenla Partners - Alexandria, LA
REALTOR, GRI, ABR, SRS

Some of the agents in our area who have been in business for a number of years continue to practice the way they've always done.  They continue to get business based on their reputation, especially from past clients.  What those clients don't know is that their properties are not being marketed to the extent available today.  I tell new sellers to wait about 72 hours and then Google their address to see where all it shows up, then try it again in another 72 hours.  Because some sites syndicate to others, they will be surprised to see where their house is being advertised.   One seller left me and went to one of those well-known agents.  She returned to me in less than three months, saying this agent did not have her property on half the web sites that I did.

Mar 13, 2011 09:47 AM #236
Rainer
117,648
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

I use to say this is imperative, but sometimes we do get very caught up in technology. I've seen agents with every gadget and hardly any sells; then others with barely a blip on the technological scene and raking in the money. Why? Probably because when it's all said and done, we are still in a people business. Get a person to like you and refer you, works whether or not you have a hand in technology. Hard to fathom, but true.

Apr 15, 2011 02:34 PM #237
Rainer
334,174
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

I think drip email or auto email should obviously do all the work for you. It should be just so easy and after just a keep in touch call or monthly call

Aug 03, 2011 06:50 PM #238
Rainer
135,682
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

Jeff, that's truly amazing.  I can't imagine how anyone in the 21st century could print a business card without their e-mail address on it.  It's almost to the point where you need to have your facebook fan page and twitter handle on there, or the younger generation won't know how to contact you!

Aug 29, 2011 06:04 AM #239
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