Clearwater Real Estate Agents find Call to Action Works
I was reading Copyblogger today and they have a great article, Does Telling Someone to "Click Here" Actually Matter?
It reminded me of many of the debates I've read on Active Rain regarding teasers to outside blogs and how much "marketing" should you include in your blog posts.
I've seen one school of real estate bloggers that tend to express the give the home buyers and sellers "just the article please - they'll find you if they want to" and another school of real estate bloggers who express the "I want to make it easy for home buyers and home sellers to take the next step towards doingbusiness with me"
We all are learning everyday about what works with blogging and what doesn't. Many people have asked me about the buttons at the end of my posts and do they work? I believe it is and I am of the camp that wants to make it as easy as possible for homebuyers and sellers to get the info they want. I am getting calls and clicks and just last week closed a $375K condo purchase with out-of town buyers that called from my reading my blog, flew in and we helped them buy their golf community home.
Copyblogger shared the results of a recent experiment of the Marketing Sherpa that was performed with their newsletter readers to find out if the wording in hyperlinks would affect the click through rates. Here's what they found:
Does wording used in hyperlinks make a difference in clickthrough rates? Here's what the Copyblogger reported in their complete article:
"The answer is yes. They found that the right two or three click link words can lift clickthrough rates by more than 8%.
Here are the results:
- "Click to continue": 8.53%
- "Continue to article": 3.3%
- "Read more": (-)1.8%
The lesson is clear. Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response."
I highly encourage you to read the complete article.
Can you share a button or hyperlink wording that's working for you now?
Clearwater Beach Real Estate
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