If a Home Looks "Staged" the Staging Has Failed

Reblogger Emily Medvec Qualifying Broker
Real Estate Broker/Owner with Hello Realty NM Broker License 16161

Do you ever wonder why staging does not work? Well, here is the answer. It is all about being authentically still a home without that "staged" look and feel. The more homeowners understand how to prepare a home for sale, the more homes will sell. It's that simple in this excellent blog by Karen Bernetti, Real Estate Stager.

Original content by Karen Bernetti

Women don't want to hear, "what nice eye makeup you're wearing today" the purpose of the makeup they apply is to hear, "what beautiful eyes you have."  Staged homes are no different. make up

We want buyers to view a home and say, "what a great house" NOT "I love how that living room was decorated."

Staging when done right highlights the HOUSE not the creative genious of the decorator who "staged" it. When a house looks "staged" the decorating becomes a distraction, and I believe the staging has failed.

The house that is clean, uncluttered, depersonalized, in good repair, painted in neutral colors and decorated ever so subtly - is successfully staged.  Just add the appropriate price tag (based on a reputable real estate agent's advice) and you have a house that's ready to sell. 

The house that the agent describes as "Easy to Show" - is successfully staged. The house where the buyer walks in and immediately says, "THIS IS THE ONE!" (when they can't even pinpoint exactly why) - is successfully staged.

The house that looks good and just feels right is the very definition of successful staging. Staging is NOT decorating it's quite the opposite. Staging a house to sell means UN-decorating it - taking the personal taste, style and persoanlity of the seller out of the house so that it will appeal to a broader audience.  

Staging doesn't mean stripping a house of the sellers personality and replacing it with furnishings and accessories that a decorator finds tasteful.  The successfully staged home has mass appeal. 







Karen Bernetti is an Author, Speaker, Real Estate Stager and the Co-Creator  of Ready2Sellin30Days® an innovative, interactive, multi-media educational program designed to teach do-it-yourself homeowners EVERYTHING they need to know about preparing a home for sale during tough economic times! 

Visit www.Ready2Sellin30Days.com to learn more. 

Stay up to date on all the latest real estate staging and home decor trends with The Home Sale Success with Karen & Ann BlogSign up here to receive The Home Sale Success with Karen & Ann Newsletter!

Karen Bernetti is also the "Resident Stager" and Realtor® at North Star Real Estate, in Southington Connecticut, where every listing comes with a complimentary Home Staging consultation.  Call 860-302-0333 for more information.


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John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

You know, I have never staged a home and I have very few listings not sell.  Not sure why staging is necessary if home is priced right? --JM

Jan 15, 2011 04:55 PM #1
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

I love the line "Women don't want to hear, "what nice eye makeup you're wearing today" the purpose of the makeup they apply is to hear, "what beautiful eyes you have."  Staged homes are no different."  


I don't understand why every home isn't staged.  

Jan 15, 2011 07:11 PM #2
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

A home should make you feel good while you are in it...

Jan 15, 2011 10:31 PM #3
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTORĀ® 860-748-8900, Hartford & Tolland County Real Estate

Hi Emily - I had missed this one, so thanks for reblogging!

Jan 15, 2011 11:25 PM #4
Emily Medvec Qualifying Broker
Hello Realty - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

John - Buyers are savvy today and in this market a good stager can either assist a seller in re-organizing their home or sale and make a vacant property come alive.

Kate - Ditto!!!

Joshua - So true. The buyers have to be able to see themselves living there.

Peggy - I thought this one was a keeper. Glad to help.


Jan 15, 2011 11:37 PM #5
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

I had also missed this one and so glad you reblogged it!  I totally agree with the concept a house should not look "decorated."

Jan 16, 2011 12:21 PM #6
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Emily - Thanks for re-blogging.  I missed this the first time around.

Jan 17, 2011 01:14 AM #7
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Emily Medvec Qualifying Broker

Realtor | Serving Santa Fe & Northern NM
Emily Medvec Sells Santa Fe Real Estate! Call/Text 505-660-4541
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