Sometimes the wisdom of the ancients seems to make sense. At other times it may seem a little far fetched. In the latter case, it may be that we try and catch meaning a little too literally. Perhaps we might be better served to look for wisdom in the illustration rather than the words.
I recently came across an illustration in Claire Nahmad’s book “Dream Spells – Victorian Spells to Reveal the Magical Wisdom of Dreams” as the result of one of my Internet searches connected to the “American Dream.” While Victorian wisdom may not be ancient in a literal sense, I found this particular nugget playing directly into the mystery of my business today.
The discussion was simply about the impact of partaking of “fairy food” in a dream state. (Yes I know, this may seem “out there” but when looking for answers, I’ll give most thoughts a serious look.) The premise proposed was that “if the food seems insubstantial or unreal, the indication is that what you are pursuing is a phantom or that you are building on a baseless assumption …. because someone has seriously deceived you or because you are deceiving yourself.”
The two servings of “fairy food” that may have side tracked our professional focus might be our willingness to pay for lead systems to come up with the “client” and a conviction that when the “shadow inventory” hits the market all will be well with the world.
If one is actually working the system leads … and conversion are few and far between … it might be because buyers really are on the fence … and leads generated by Internet inquiries are little different from those that evolve from other tire kicking sources. Looking for either an easy way or a more numerically superior way of lead generation may remove us from the more direct and narrower niche of personal face-to-face contact. The effective but frequently time-consuming personal follow-up … the nurturing of leads until the buying decision is foremost in the desires and we are foremost in their minds as the agent of choice.
The “shadow inventory” reason for a poor market seems to offer an opportunity to let the “reason” of market malaise fall squarely on the shoulders of someone or something about which we have control. Again, when we abandon our need to become both responsible and accountable for our business growth it may allow us to find ourselves perched “on the fence” with our client buyers.
So while the results of my search did not give me the results I was seeking … it did remind me that no “pixie dust” or “fairy food” will be a substitute for good old fashioned, roll-up-the-sleeves, do-it-myself effort. I know the basics of real estate … and even in the day of social media, instant gratification, and microwave-mentality … if I’m not making the focused effort to succeed … then I can’t lay the results of my business upon any other doorstep.
Comments (8)Subscribe to CommentsComment