Writing a News Media Release for Local Newspapers

Home Inspector with Examiner Home Inspections, LLC

Ever wonder how to go about submitting a news media release to help promote your business?

I have discovered some very helpful tips in writing the perfect news release about your business and best of all, if your article is chosen to be printed as a help to the local public, the cost is free!


  • Most everything is done electronically nowadays.  Email your article to your local newspaper titling the subject line "Media Release".
  • NOt sure how to find out the email address? Just find the website for your local newspaper and click on contact us.  A list of contacts will appear.  Most letters are sent to the Editor of the newspaper.
  • Use a company letter head to make the article look professional. 
  • Be sure the article is written directly in your email page.   Not many people will open attachments or links due to the high number of computer bugs that can be contracted so easily. 
  •  Never try to "sell" to the news paper editor. You have to be wise as to how you word your article in order to keep it from being a sales pitch.  Keep it limited to useful information about what you have or know.
  • Start out with something catchy like.... Homebuyers now have a better way to buy their dream home thanks to ________________________.
  • Keep your article limited to 6-8 lines per paragrahp.  Keep each statement in the paragraph short but STRONG.
  • Always include your Name, telephone number, email address and the date of the letter.

**Thanks to some much appreciated advice from some Active Rain Members, I have added these items on the list of press release advice.

  • Useful topics could read something like " 5 Steps to....." or if you have added a new associate or your busines has performed a big accomplishments, these are good to write about also.
  • A good press release will always tell who, what, when, where, and why.

By following these easy steps that I have researched and composed, your news article can be underway in no time at all.  Just remember, not everyone is interested in the things you have to sell to them.  Don't be disappointed if your article doesn't get printed the first time.  Keep trying. It is alright to keep submitting several different articles such as "how to's" or "advice from your local__________".   Being passionate for what you believe in may pay off in time for you.


Comments (17)

Faith LaRosse
Springer Realty Group - Limerick, PA
Serving Berks, Chester & Montgomery Counties


Good list...also wanted to add: Be sure your idea hasn't been recently covered in a similar way.  There is no better way to make sure your release will go in the trash can, than to be sending them something that has just been done last week!  Many many years in the newspaper business, I know that one by heart!


Faith LaRosse


Sep 17, 2007 01:25 PM
Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis
Joseph: When  I was writing press releases for a non=profit, they were much longer thatn 6-8 lines. Is there a reason for the limit? Good post!
Sep 17, 2007 01:41 PM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating

Some good tips Joseph.  Another thing the media likes is if you have in your title a number, like "6 Tips for Staging Your Home".

Of course, nothing is a given.  I have submitted releases that have made a lot of papers nationwide, and others that went nowhere.  It can be hit or miss.   


Sep 17, 2007 01:42 PM
Becca Briggs
Rochester, NY
Thanks for the tips I'd love to see a sample of one you've you've done!
Sep 17, 2007 01:50 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
Great info, I've learned a lot myself as the PR chair for my local staging group and you never know what may make the paper.  You provide a helpful list here. Thanks!
Sep 17, 2007 01:58 PM
penny white
Jacksonville, FL

Joseph, Thanks for the info, I'll working on it!

                                           Penny White

                                           Beststagedesign Inc.

Sep 17, 2007 02:25 PM
Lynn Koerner
Interiors By Lynn - Cleveland, OH
Thanks for the tips.  I didn't know it could be such a simple process.  I thought you would have to write lots of paragraphs or at least a whole page.  Thanks for passing the info along!
Sep 17, 2007 02:38 PM
Marie Kletke
iNet Realty - Long Beach, CA
Broker - Long Beach Real Estate
Thanks for the tips.  I have heard about publishing articles but did not know the procedure.  Your blog was really helpful in answering the how question.
Sep 17, 2007 02:41 PM
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hi Joseph,

I created a "special group" for announcing Press Releases. You can find it at http://activerain.com/groups/pressreleases so far...I'm the only one that has posted any... sigh!


RE/MAX Olympic, Manassas VA



Sep 17, 2007 02:57 PM
Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales
Thanks Joseph...I was just getting ready to write my first release so the couple of tips are useful at this time!!  REgards-Kathleen
Sep 17, 2007 03:37 PM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

Thanks for the advices and thanks for Keith for creating the group. It will be great to see what others do so we can learn and improve.



Sep 17, 2007 04:36 PM
Ilyce N. Powell
Financial Revitalize - Baltimore, MD
CMPS- Certified Mortgage Planning Specialist
Hi Joseph. I was with you until the 6-8 lines part. How can you say everything with so few words?
Sep 17, 2007 04:37 PM
Membership Cancelled
Pullman, WA

Thank you for the insight.

Sep 17, 2007 06:29 PM
Joseph Ayscue
Examiner Home Inspections, LLC - Burlington, NC

I had an overwhelming repsponse to my post on writing a news media release.

After reading and considering some of your ideas, there may be a few things to add to the post.

Also I had questions about the length of the post.  Maybe I should include this info too.  You can write a press release or a full press release, and sometimes it can be accompanied by a pitch letter. 

In any way written, keep it strong and don't try to sell yourself.  Just provide useful information to the public.

Sep 18, 2007 02:37 AM
Lisa Wells
independent consultant - Atlanta, GA
Thanks Joseph for a great post! I'm going to post a blog next week on other resources for agents who wish to contact local newspapers - keep an eye out!
Sep 18, 2007 06:36 AM
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals
Joseph-What a great post!  this is useful information for all.  I am printing and giving to our associates. Thanks for the great ideas and also thanks for commenting on my post.
Oct 01, 2007 09:58 PM
Marcia Caldwell - J Roberts & Co Real Estate, themarteam

I love to write, and you have succinctly provided me the way to get an audience!  I appreciate the tips -- keep them coming.  I write about vacation and second homes ownership -- the unexpected aspects as well, and about landscape hints (coming from a landscape architectural background). 

Oct 30, 2007 08:41 AM