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What Would Make Realtors Better?

By
Real Estate Agent with REMAX/Commitment

Maybe this is not a question for Realtors to answer unless you can see through the consumer's eyes.

How can we as Realtors improve on our image and become priceless in the eyes of the public?

OK, I'll start off by answering my own question but please let me hear your thoughts. Here are my top 3 suggestions.

1. Practice with integrity-ALWAYS- Even when the client is deserving of something else, even when we feel justified to act otherwise

2. Don't Sell Yourself Short-slashing commissions is one of the quickest ways to devalue yourself and the Realtor community as a whole. What you are saying is "I am not worth what other agents are worth." "Sell my listing and you'll get paid a lot less". WOW-thanks! Distinguish yourself, sell yourself, assure the client they may not save money by lowering their commission if it makes their home less marketable. (which it does) . Show what the competition is offering. If the other homes for sale in the neighborhood are offering a higher commission don't you want to compete with them? Isn't that the point--to set your home apart from the others so as to attract the best offers in the shortest amount of time?

3. If you are burnt out-it may be time to do something else. If you are just going through the motions, you're not excited, you're telling people what they want to hear, you don't cooperate with other agents---WHY, WHY, WHY are you doing this? This profession requires charisma, patience, tact, and dedication. If you are not a "people person" that's fine. There are lots of other jobs that may suit better. If you don't like to return phone calls this is NOT the best choice for you. Let's work together with constant professionalism so we can exceed the client's expectations. You will never again have to take less than you are worth.

Random Thought: Toyota makes a stripped down Corolla and a top of the line Lexus. They both have the Toyota stamp but we all agree there is quite a difference. We all carry the Realtor "stamp". But wouldn't you expect to pay more for the Lexus? Let's raise the bar!

Comments (9)

Lori Lincoln And Associates
Top Agent Serving Dighton Taunton, Rehoboth and more! - Taunton, MA
Top Agent Taunton,Dighton Rehoboth &more

Amy,

You said it better than me. Did you read my post?

Sep 17, 2007 03:38 PM
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hi Amy,

AMEN sistahh! :-)  I share you point of view. There are many agents out there that should be working at the neighborhood Taco Bell instead of coaching someone through the perils of "buying" or "selling" real estate.

Just a clarification, not all agents are REALTORs. Just because they sell real estate doesn't make them automatically a REALTOR. They have to join the National Association of Realtors (NAR) to have that title.

Does that make sense?

-Keith

RE/MAX Olympic, Manassas VA

www.MyRealtorKeith.com

 

Sep 17, 2007 03:47 PM
Amy Wengerd
REMAX/Commitment - Canton, OH

Thanks Keith--yes I understand the Realtor distinction.

Just trying to get a point across in this late hour (maybe it's too late and I just need to call it a day)

Does a Realtor's day ever really end or do they just blend together!! (:

Sep 17, 2007 03:55 PM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production
Hit the nose on the burnout issue.  That's critical
Sep 17, 2007 04:05 PM
Amy Laws
HL4LIFE - Blacklick, OH
Our day never ends and our hat remains on, no matter what the environment.  It's important for us to remain professional, since we represent our fellow agents.
Sep 17, 2007 04:07 PM
West Hartford CT Real Estate Agent | West Hartford Realtor | www.CTMike.com
ERA Broder Group - West Hartford, CT
How do you counteract the notion of sellers who believe the Toyota and Lexus both get you from point A to point B, but the Toyota saves you $20,000! That's a tough one
Sep 17, 2007 04:09 PM
All-Real Estate Affordable Real Estate Classifieds
AllReal-Estate.com - Real Estate Classifieds - Holts Summit, MO
Good points
Sep 17, 2007 04:12 PM
David L. Britt
Platinum Realty, LLC - Olathe, KS
MBA
Amy, great points to posts to all of us!  Dedication, persistency and commitment are among my thoughts to add to your list!
Sep 17, 2007 04:13 PM
Amy Wengerd
REMAX/Commitment - Canton, OH

OK, maybe I shouldn't have picked Toyota--they run forever no matter what model it is.

Obviously, the point is you get what you pay for and there is a clear disinction between the two. 

Yes, they may both get you from point A to point B but the ride will be very different.

If the seller wants to buy a stripped Corolla, is that what you're selling?????

Sep 18, 2007 12:21 AM