You can lead a REALTOR to technology – but you can’t make them tweet! Or maybe you can....

Real Estate Agent

Just some reflection of a thought that I’ve had for a few months now regarding REALTORS and technology. I see so much frustration from 30+ years experienced REALTORS that now have lost their leading edge due to lack of technology. I want to group hug you all! I want you all to get that confidence back that you so respectfully earned (and DESERVE!!)

What’s holding a lot of agents back from making that technology leap? In my opinion, often enough it’s a pride thing...a lot of you have been the leading ‘go to’ person in your office for years.. and now you’re having to ask some Rookie REALTOR for help? I think what holds people back is that all of this technology can be completely overwhelming.

What I ask from all of my clients is a commitment. A commitment to ‘be open’ to the idea of blogging, social networking, and using the technology that’s out there for the taking. That’s all I need at the start – a confirmation that MAYBE – just maybe their marketing presentation could be tweaked a little to include online features. Once we have that in place – we move forward. I suggest to my clients to choose social networking site first – and only 1. Explore it – experiment – get comfortable with it. (If you need to – take out a fake account first so that you can be completely anonymous till you get your footing..) If you get stuck - google your question (just type the whole question into google)! More than likely - someone else has been in the same shoes as you and the answer will be very easy to find.  Once you’re comfortable with that platform– start using it and move on to your next 'victim'.

Set some goals! Give yourself a month to explore Twitter – then move on the blogging, Facebook etc. (my guess is that you’re already on LinkedIn).

Most importantly - don’t give up - Rome wasn’t built in a day.. or a week. Before you know it – those little baby steps that you’re taking will turn into giant leaps! It doesn’t have to be overwhelming.. in fact, it can be kind of fun!!

Now make mama proud and go get me a new listing!! Then maybe we can talk about tweeting it! ;)

Big hug,

Emily – Real Estate Extraordinaire


Posted by


Emily Read
Director of Marketing and Technology

Keller Williams Salt Lake City








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Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Your suggestion to "create a Fake Account first" is spot on.  

Practice until you are comfortable, then set up the real one. 


Jan 18, 2011 01:07 PM #1
Hal Hovey
VA & FHA home buyers, vacation homes, foreclosure homes - Oak Harbor, WA
Realtor - Oak Harbor Homes For Sale Whidbey Island

Great steps.  So many people are intimidated by all the technology, but if you just take it one small step at a time it makes it less scary.

Jan 18, 2011 04:44 PM #2
Barbara Altieri
Kinard Realty Group Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Emily -- I also agree with the small step approach. There is SO much social media to learn and get adapted to.  Take one at a time, establish yourself, get comfortable and move on to the rest. I am also an advocate of taking ANY social media webinar I can to learn, learn, and learn some more. 

Jan 19, 2011 01:10 AM #3
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Emily Read

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