I have sat down and pounded out 19 Blog Post since joining Active Rain in October of 2010 and have yet to get a featured post. I have taking the classes Steven Graham gives and followed his instructions to a tee. I have sat up at night and pondered what I should write about and then spent hours putting all my energy into writing it. I have woke up at night and jotted down idea's that pop into my head and researched material that relates to my profession and posted about that. I have written about things that pertain to my experiences during my daily grind at the office and have passionately described the way I feel on certain subjects; i.e. the economy, the lending industry, the old; the new; etc...etc...I have posted and re-posted material that I deem relevant to being an expert in my field; in hopes of PAYING IT FORWARD as the new term implies. Yet I have not once had a featured post on Active Rain.
I have gotten a few comments most good; a few that I felt were a little weird; and one that I wonder if they even read my post. Who knows? Who Cares? This will just be another Post worth a hundred or so points that will fall between the cracks in a sea of thousands of other post.
BUT I HAVE HAD SUCCESS ON ACTIVE RAIN!!!!
On the brighter side I have taken 7 loan applications since returning from the holidays and submitted 5 new loan files from clients who HAVE FOUND MY CONTENT ON-LINE and called me.
Thanks to Active Rain I have found that I am featured on the first pages of Google when it comes to researching the 203K loan In My Home Town of Tampa Florida. I got a call from Mississippi and one from Georgia last week; one who is moving to Tampa; and another who is moving to Clearwater; both needed a good Realtor to help them when they get here.
The Realtors I currently have relationships with LOVE it when I email them a Pre-Approval letter with the contact information of new buyers coming to our area. Roles may be changing a little when it comes to the broker Realtor relationship. I am the source now of a good bit of new business driven my way via the Internet.
I'm an old school guy who has been doing this for over 18 years; and I have always had to get up early and drop off bagels and coffee; cater lunches to brokers offices and pound the pavement to build relationships and earn business from the Realtors in my area. I even set up shop inside a South Tampa Brokerage for a couple of years back in the good old days; so I'm not complaining; life was good then.
But are times changing? With SEO giving everyone the ability to compete on a level playing field for new business; I am now getting more calls directly from consumers who are doing their due diligence on-line and who realize they need a loan approval prior to calling on a Realtor.
Don't get me wrong; I'm still old school to a certain degree. I like my meet and greets with the local Realtors; I like getting outside from time to time. But I wonder with the new era we are approaching; with the elimination of almost 3 of every 5 brokers in the State of Florida; if I will need to. I will have a lot less competition. Will I still have time to get outside and beat the pavement; spending Time and Money doing Meet and Greets? I don't know?
I think I'm gonna just keep pounding out new blog post for now and see what happens; maybe one day Active Rain will deem one of my post worthy of a feature spot; who knows? OOPS!!! gotta go; just gotta another loan call....