He said, " I have some leads from the open house, but I'm going to wait till Wednesday to call them..." ????? Huh????

Real Estate Agent with Real Living / Home Realty 29202

Okay, now you've heard it from someone other than me!  Call you open house prospects within the first 24 hours for maximum results!!!!  JUST DO IT!

Original content by Chris Alston 01338415

Open HouseSeriously?  I mean, seriously?

Have you heard agents say this?  Have you said this?  Really?

Why is it that so many agents fall into this trap?  We spend so much time preparing for the open house...  So much effort previewing homes, and door knocking the neighborhood.  Licking the stamps on the mailers we are going to send...  Okay, we don't lick stamps anymore, we peel them...  We go through the process of understanding the neighborhood, and comps.  We search out the perfect open house, from the perfect agent, in the perfect neighborhood.  We enlist our spouses to drive with us while we put out our open houses, since we now seem to put out 20 of them.

We then take 3 hours of our time (on a weekend none the less) to lead generate at an open house.  To FIND buyers...  To FIND sellers...  To GET LEADS...  Then when we actually get that lead that is hot...  The lead that wants us to help then NOW... 

Then we wait to call them...  Sometimes several days... And some of us end up not calling at all, since so much time has passed.  Because maybe some of us are afraid?

If you do not call them right away, what do you think happens?  Do you think they age like a fine wine, getting better over time?

Well, the longer you wait...  The more they are forgetting who you are...  And the more they forget you, the colder the lead.

So when is the best time to call the lead?

Right!  No, I mean right away!

The longer you wait, the harder it gets for you to get yourself to call.  If you have a fear of calling, then practice the scripts you need to use to help convert the lead to a new client.  Whatever your fear is, learn what it is, and overcome it...  Open house leads are best called as soon as possible.  Some agents call that night.  Some agents even try to get the buyers to meet with them later that day.  Whatever your practice is, be sure to do it right away!

Chris Alston

CEO- Team Leader

Keller Williams Realty, Cupertino

20230 Stevens Creek Blvd, Suite E

Cupertino, CA 95014


408-850-6956 fax




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Comments (2)

Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Karen, great re-post and oh so true.  Don't procrastinate just call.  The longer you wait the more difficult it is.

Jan 19, 2011 12:22 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

If you do not call them right away, what do you think happens?  Do you think they age like a fine wine, getting better over time?

Ummmm....NO!!  Why in the world spend time, effort and money to generate leads to then just ignore them!

Jan 20, 2011 05:11 AM