Why Do I Need A Website or Social Media?

Real Estate Agent with Coldwell Banker Dynasty

  I have been teaching a class of about 20 agents for the last 7 weeks training on real estate matters. We allocated one week for each topic including social media which they are given the assignments to register an ActiveRain account and connect with everyone in the class. We allocated two weeks for websites.

  This is the last week of the workshop where we are suppose to wrap everything up and make sure we completed everything and so far everyone did the goals, schedules, and contracts, a few of the agents sign up for Active Rain, and none of them build their website.

  So on the previous class I had everyone talk about their workshop experience and everyone fessed up that the hardest part of them had a hard time with the online portion. Their biggest question was "Why do I need a website or Social media"? For me I can understand the importance of a strong online presence. Not everybody sees it that way because not every agent likes technology or gotten business online.

  Have your website or social media helped your business?

Comments (5)

Art Hademan
Century 21 Real Estate Center - Mount Vernon, WA

I have received leads from my web site but the social media thing has mostly been information gathering and literally social interaction.

In this day of electronic everything and with most of our buyers finding homes on the internet it is imperative that you have an active web site.

Let your students find out the shocking truth by themselves. Not much else you can do. It's kinda like follow-up isn't it?!

Jan 19, 2011 06:16 PM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Real Estate w/o a good website would be very difficult for me. I get 80% of my business online utilizing my websites.

Social media has many different uses. I use it to keep in touch with past clients, to engage and get to know new clients, and just so younger clients can find me online.

Blogging here on Active Rain has been the single most beneficial endeavor in my real estate career. I've made relationships and received referrals that have literally saved my career. When I started here I knew nothing about the internet. Now my colleagues call me the tech savvy guy.

Hang out here, read more than you write. Try to seek out the better posts about technology or the better writers. There's a ton of info here if you know where to look.

Jan 19, 2011 06:34 PM
Christine McDaniel
Christine McDaniel Realty, LLC - Avon, IN
Broker Associate

I've learned alot from the community about the business in general.  That information has been key to the growth in my business.

Jan 19, 2011 06:54 PM
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

While i have received many benefits of having an online presence over the years, one of the biggest, is I am interviewed online before I am even called.  Those that read my blog generally make a decision before contacting me if they will work with me.  They know who I am, what I do, etc and we can get right to business. 

Jan 20, 2011 01:25 AM
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Its a way to validate your position among your competitors. . this year I started posting a "Foreclosure Of The Day" blog  and so far so good..I started with blogger with zero views. . and now, in less than 20 days I have consistently 50 to 60 visitors per day. . imagine that! 

Jan 20, 2011 02:54 AM