What Clients Have Invested In You

Real Estate Agent with Keller Williams Realty


When we get the call to go on a listing appointment, we prepare a great presentation.  Aspects of our service are covered from our commitment for marketing to how our experience will enhance their selling opportunity.  The conversation continues to explain that at our risk we assume the costs for varied promotional pieces, staff, etc. all to make this a exceptional experience for them. 

Did we ever step back to consider, if the shoe were on the other foot, what do you invest as a seller to your Realtor? 

  • Faith that they will perform as they have committed.
  • Commitment to keep the home tidy and presentable.
  • Funds allocated towards improvements deemed necessary to best present the home.
  • Belief that they will communicate.
  • Try to obtain feedback on showing and share the information.
  • Communicate with other professionals promoting the home.
  • Work hard to maximize their fullest potential for value.
  • Keep confidences shared.
  • Have coverage if you go out of town and not leave them hanging till you get back.
  • Be the go to person if they should need recommendations for vendors.
  • Properly prepared your value analysis and made good listing price recommendations.
  • Prepared a proper seller cost net estimate for anticipated cost to close.
  • Know the varied mortgages and rules that apply such as FHA if you go past the 1st of the month you will have to pay a whole month's interest on the loan.  Watching the close date.
  • Helping minimizing days on market.
  • Honesty and to make good recommendations.

The listing is not just about the Realtor, the service, the commission earned.  It is about the seller's needs, experience and understanding that by selecting you to represent them the seller have a lot invested, a stakehold in the relationship as well.

Comments (7)

Ronald S. Accornero
OC Signature Properties - Villa Park, CA


Good Article. Those are all good points that the seller should reconize.  Maybe we should have them sign a contract with these points on it?

Jan 20, 2011 09:49 AM
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

Thanks Connie for reminding us of the reverse point of view. As we go about doing all the tasks that come with listing a home, we sometimes forget that the sellers have invested their trust in us too, and good communication helps to reassure them that their trust has been well placed. 

Jan 20, 2011 01:23 PM
'The Diamond Group' 'A Cut Above The Rest'
The Diamond Group @ Keller Williams - Lubbock, TX
Lubbock Texas Real Estate

Good post Connie.  It is good to remind ourselves about the service we owe the seller.  They expect us to take over, we are the professional.

Jan 20, 2011 01:49 PM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Ronald - like the sellers trust us I trust them to fulfill all they say they will do to get their home sold.

Brenda - We just hear about us and our duties, we need to keep in mind it really is about our clients and what we need to do to make this the best moving experience.

Elizabeth - as always, thanks for the visit!  We do owe them the very best.

Much appreciation to all for your time to stop by.

Jan 20, 2011 02:06 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

My belief is ALWAYS about the clients needs first Connie. I am their advocate and I want to make that clear in their mind. Listening to them is so important too. This is a great list of reminders for all real estate professionals.

Jan 21, 2011 12:14 AM
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR

Hi Connie,

Wonderful points to make. It IS all about them, and THEY are the reason for our business!

all the best... cold down there today? Sure is here!

Jan 21, 2011 01:14 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I believe that’s why a buyer’s rep agreement is necessary. It’s an agreement between the employer (client) and the employed (real estate agent). It’s not a one-way relationship.

Jan 21, 2011 06:52 PM