2011 Home Gain Survey Shows Home Staging Returns 299% ROI

Real Estate Agent with Keller Williams Realty


As a real estate professional, I thought I knew the value of staging a home.  I had no idea that the ROI was this high!  WOW! 

Tessa Skeens of Hampton ReDesign has brought to light the power of this critical component to getting your house SOLD by providing us with the  2011 Home Gain Survey Shows Home Staging Returns 299% ROI.

As the homeowner, if you have not yet been convinced of the power of staging, this alone should provided you with the information you need to make the investment.


Original content by Tessa Skeens

If you haven't seen the new 2011 Home Gain survey here are the results:

Home Gain Survey


Out of the Top 10 recommended improvements, STAGING is the No. 3 improvement home sellers should make when selling their home according to the national Home Gain Survey. The recommendations are based on ROI or return on investment for each improvement.

Staging returns almost 300% of a sellers investment. How is this return calculated? Increased sales price!

#1 Improvement is cleaning and de-cluttering

#2 Improvement is lightening and brightening

#3 Improvement is Staging

Actually most home staging incorporates those #1 and #2 improvements as well!

1. Whether or not you're living in your home, staging it for sale always includes cleaning and de-cluttering as the first important step.

2. When we stage a home, recommendations are made to lighten and brighten by re-painting, removing furniture and changing light fixtures and window treatments.

Hiring a professional home stager to help you with cleaning, lightening and staging will net you a whopping combined 1200% return on investment. Now that's a smart move!



Hampton Redesign   817-891-9563   www.hamptonredesign.com

Tessa Skeens | Owner & Lead Staging Designer

Professional Home Staging and Redesign Services Serving Greater Fort Worth TX Including Aledo, Willow Park, Benbrook, Keller, Arlington, Southlake, Colleyville, Hurst, Mansfield, Burleson and Tarrant County


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Posted by

Carole Helwig
Keller Williams Realty
978-841-7683 (direct)

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