I've always recommended having a mission statement. It tells your team who you are and what you stand for. Don't underestimate the power of this. My assistant committed herself so much to this that once I had a client hit hard times and had no money to fix her air conditioner (long story) So what does my assistant do? She went out and bought a wall unit to get her through the tough Florida summer. I had tears in my eyes. It's this type of dedication that you can't buy in people. They have to believe in the greater cause.
I hope this inspires someone out there.
I've included mine as a starting point.
All the best,
"To experience the joy and satisfaction of making a difference in the lives of those we serve."
This really drives our day. We, all of us, could do any job and earn a living. But when you are able to earn a living, be a force of positive change in people's lives, and receive the warm thank yous and appreciation from families just like your own - it allows you to fulfill your greater purpose. It is this satisfaction and sense of pride that is irreplaceable.
Service to our clients above all else.
Strive to Enhance the financial lives of all those we do business with.
Improvement, constant and continuous, of our systems and service.
Accountability and honesty always.
Listen to our clients and never forget that they are the reason we are successful.
Be Accessible and valuable to our clients long after their loan has funded.
To be a source of continuing advice and education to all we serve. To inspire them to achieve all they can achieve. "Since you are the foundation of our business. We measure our success by how well we serve you. Providing you with seamless and financially sound mortgage solutions is our mission. Above all, your satisfaction and willingness to confidently recommend us to family and friends is the benchmark by which we will live as we serve you. To us your satisfaction is not just a goal it's our promise."
Our vision is to be a market force in lending. To be known for "Serving Clients For Life" as our clients and future generations return to us again and again for their mortgage lending needs. To be sought after a model of lending excellence in efficiency, customer satisfaction, financial wisdom and volume. To leave an admired legacy of service excellence, integrity, and dependability.