How to REALLY blow away the competition...

By
Mortgage and Lending with Dan Dowling - United Mortgage Capital Corp.

You have to ask yourself "what do I do that's different from my competion"? And I mean really different.

Then make yourself a little chart that shows what you do that the competition does not. Make it easy for them to compare you against the competition. If you do it right nobody can beat you.

For example. We offer a guaranteed Good Faith Estimate. Every time. Most loan officers are afraid to because they don't want to lose money. I'll tell you first hand that offering this has made me more money that it cost me.

Why couldn't a real estate agent work only with a loan officer who guarantees fees - in writing? It'll make you look more professional, and it will make you stand out from the competition.

Guaranteed buy backs for listings are nice but not everybody is in a position to buy a house. (and in reality, if you read those agreements, you are basically selling your house for wholesale in the even the agent cannot get it sold at retail.) But whatever you do, the point is to offer something noboby in your market offers and then market that.

All the best,

Dan Dowling - Certified Mortgage Planner, President

United Mortgage Capital Corp.
Altamonte Springs, FL (suburb of Orlando)
http://www.myloanadvisor.com/
407 681-4288

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
15,226
Joanne Brown
Rockland County Real Estate - Nanuet, NY

Hi Dan,

The thing that I would like to know is, what are they offering?  what are they saying?  I don't see anything above or beyond to even compete with.

Sep 18, 2007 10:08 AM #1
Anonymous
Dan Dowling

Joanne:

It's about being unique. This is the hardest thing for most folks to get their arms around. It's about letting the world know that you specialize in something. For me it's using advanced financial strategies to help my clients improve cash flow, save tax dollars, and reduce their lifetime borrowing expense so they can be wealthier sooner. (Plus I wrote a book on credit scoring) Plus I guarantee closing costs to the penny. Plus I get quoted in the national news media on mortgage finance. Now, don't get me wrong, I'm just a guy who needs a haircut. But the point is clients know I'm different.

So be different. Write a book on a real estate topic. What do you like most about your business? What do you bring that's special? If that's hard to answer because you've never thought this way before, spend a weekend thinking of your ultimate business. Who would you serve? What would they think of you?

Then go market to those people! What can you guarantee that nobody else does? Who can you serve that nobody else is? I know of one agent who specializes in helping single mothers. She's flooded with work.

 

I hope this helps.

Sep 18, 2007 11:46 PM #2
Anonymous
joanne brown

It really does help, you always think everything has been done before.  I also love your closing cost to the penny.  It must be so easy for agents to market you. 

 

ps your hair is good.

Sep 19, 2007 04:54 AM #3
Anonymous
Dan Dowling

Awe  thanks Joanne, but that you should see me now: dreadlocks!

Anywho, if you'd like to brainstorm, just let me know.

Talk soon,

Dan

Sep 19, 2007 06:38 AM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
22,190

Dan Dowling

Ask me a question
*
*
*
*
Spam prevention

Additional Information