There are techie things that really help our business (and us) and there are some things that take us away from really doing business. This is a pretty long title...I would imagine it is my longest but how else could I say what I wanted to say.
I like learning new things. I don't even mind spending money to buy new tools to help me in my work. What I am having some difficulty with is the never ending list of things we are told we must have. That along with the never ending list of places on the Internet where we absolutely must be or no one will find us. If we are not found we will never have any more business.
It seems that some of us are spending so much time comparing one digital camera with another, one cell phone with another, one computer with another we don't spend enough time using them to actually generate more business nor to take better care of the clients we currently have.
There is endless software to purchase, apps to download, and Internet sites to visit. What hasn't changed is that we still have only 24 hours in a day and, in spite of all the advances in technology, we still need some of that time to actually sleep.
Like everything else, moderation is the key. Learning to differentiate between the tools that will really help us and those that are simply a waste of money, learning the places on the Web where we can best make use of our time, these are the things we can often discover here on Active Rain.
Discriminate...embrace the things that help you and dismiss the things that don't. Make the most of the tools you have. If you are anything like me you are not getting the most out of the equipment you already own. Before jumping to the next version of a product be sure you are making the most of the one you have.
Those of us that have been in the business for a couple of decades or more know that much was accomplished without all of the gadgets we have today. Although I appreciate what the gadgets help us do I still remember that the personal touch is the winning touch.
Be sure to have that personal touch in all of your transactions and you will continue to be a winner.
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