If a Home Looks "Staged" the Staging Has Failed - How Do You Keep it Real?

Reblogger Margaret Woda
Real Estate Agent with Long & Foster Real Estate, Inc.


If you're thinking of selling your Crofton home, one of the things holding you back may be the time required to get it show-ready - i.e., uncluttered, depersonalized, in good repair and "dynamized" with fresh flowers and subtle decorating touches.

Hiring a professional stager to do that for you is the perfect solution... you go to work, take care of your family, and leave the staging to a professional. 'No need to do it yourself.

Connecticut real estate stager, trainer and speak Karen Bernetti, has this to say about staging:



Original content by Karen Bernetti

Women don't want to hear, "what nice eye makeup you're wearing today" the purpose of the makeup they apply is to hear, "what beautiful eyes you have."  Staged homes are no different. make up

We want buyers to view a home and say, "what a great house" NOT "I love how that living room was decorated."

I am often asked, "how do you keep a staged house from looking fake? 

How do we keep it real?"

Staging when done right highlights the HOUSE not the creative genious of the decorator who "staged" it. When a house looks "staged" the decorating becomes a distraction, and I believe the staging has failed.

The house that is clean, uncluttered, depersonalized, in good repair, painted in neutral colors and decorated ever so subtly - is successfully staged.  Just add the appropriate price tag (based on a reputable real estate agent's advice) and you have a house that's ready to sell. 

The house that the agent describes as "Easy to Show" - is successfully staged. The house where the buyer walks in and immediately says, "THIS IS THE ONE!" (when they can't even pinpoint exactly why) - is successfully staged.

The house that looks good and just feels right is the very definition of successful staging. Staging is NOT decorating it's quite the opposite. Staging a house to sell means UN-decorating it - taking the personal taste, style and persoanlity of the seller out of the house so that it will appeal to a broader audience.  

Staging doesn't mean stripping a house of the sellers personality and replacing it a decorator's.  The successfully staged home has mass appeal. 


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Karen Bernetti is a Real Estate Stager, Author, Speaker,  and the Co-Creator of Ready2Sellin30Days® an innovative, interactive, multi-media educational system designed to teach do-it-yourself homeowners EVERYTHING they need to know about preparing a home for sale during tough economic times! Visit www.Ready2Sellin30Days.com to learn more. 

Stay up to date on all the latest real estate staging and home decor trends with The Home Sale Success with Karen & Ann BlogSign up here to receive The Home Sale Success with Karen & Ann Newsletter!

Karen Bernetti is also the "Resident Stager" and Realtor® at North Star Real Estate, in Southington Connecticut, where every listing comes with a complimentary Home Staging consultation.  Call 860-302-0333 for more information.


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Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Thanks for reading this!  Just a reminder to click through to the original post for commenting.

Jan 23, 2011 01:15 AM #1
Charles McDonald
Charlottesville Real Estate Solutions - Charlottesville, VA
REALTOR®, Blogger, Principal Broker®, Owner

You are right on the money with this blog, if a place looks too perfect some potential buyers may not be able to picture themselves "living" in the space

Your Friend in Charlottesville

Jan 23, 2011 01:35 AM #2
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