This Year's Recommended Reading List?

Services for Real Estate Pros

Good Book to ReadA local brokerage gave its agents a recommended reading list of books.  Some are real estate specific.  Others are more motivational, business, or sales related.  How many of these books have you read?  Would you recommend them to others?

What books would you add to this list?  I'll try to add book titles to this list as you comment so that this list of recommended books can all be in one place for future reference.

  1. The Purple Cow by Seth Godin
  2. Duct Tape Marketing by John Jantsch
  3. Drive by Daniel H. Pink
  4. Raving Fans by Ken Blanchard and Sheldon Bowles
  5. Cashflow Quadrant by Robert T. Kiyosaki
  6. Tipping Point and Outliers by Marlcolm Gladwell
  7. Make Millions Selling Real Estate by Jim Remley
  8. The Millionaire Real Estate Agent by Gary Keller
  9. Shift by Gary Keller
  10. People Buy You by Jeb Blount
  11. The E Myth Revisited by Michael E. Gerber
  12. The 80/20 Principal by Richard Koch
  13. The Art of Non-Conformity by Chris Guillebeau
  14. The Go-Giver by Bob Burg (Recommended by Leigh Anne Monk)
  15. Thinkertoys by Michael Michalko (Recommended by Jason Scott with Fidelity Title)
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Rick Obst is an Arizona native who moved to Eugene, Oregon in 2005 and fell in love with the verdant Pacific Northwest.  He enjoys photography and discovering the many people, places, and events that make this part of the world so special.

To learn more about Eugene, Lane County, and western Oregon, visit 365 and More Things to do in Lane County, Oregon on Facebook.  You'll see hundreds of pictures and links to discover the beauty and attractions of this special area.


Comments (11)

Leigh Anne Monk
Equity Rise Real Estate Group/Keller Williams/Chantilly, VA - Chantilly, VA

I would add The Go-Giver by Bob Burg.   This book was top of my reading list in 2010 and not only is it a quick read it is one that should be read two of three times a year.

On your list, I have read 4, 5, 6, 8 and 9- all very worthwhiile reads.  Some I have ordered as audio books making housework days more "educational".

The models found in The Millionaire Real Estate agent are the best!

Jan 23, 2011 05:03 AM
Retired from ActiveRain
Baker, OR

Thanks for the recommendation Leigh Anne.  I'll add it to the list.

Jan 23, 2011 05:07 AM
Ellen Wright Adams
Academy Mortgage.......We are a Equal Housing Lender - Eugene, OR
LoansByEllen- Licensed in Oregon


This is a great list, especially the book to the far right!  I have read a number of these and will keep this list.  Thanks!

Jan 23, 2011 05:23 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Rick,  Actually, I should confess to reading none of the books on your list.  I just finished reading one but it was very dated and prety much a waste of time.  I like the idea of the brokerage encouraging agents to keep up on training !

Jan 23, 2011 06:23 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

You should join the ActiveRain Library Station and post recommended books and book reviews there, too.

Jan 23, 2011 12:26 PM
Retired from ActiveRain
Baker, OR

Jim, Thank you for the recommendation to join the ActiveRain Library Station group founded by Russel Ray.  I joined the group.

Jan 24, 2011 02:33 AM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

Great list, Rick!  I've read several of these, and own a couple for repeat reference.  Lots of great information out there.

Jan 25, 2011 11:21 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Real Estate the Rome Way would be one I would recommend. But of course, I am the author.


Jan 26, 2011 02:09 AM
Retired from ActiveRain
Baker, OR

Margaret, What is the premise of your book?  Where can ActiveRain members get your book?

Jan 26, 2011 01:36 PM
Mike Crosby
Mike Crosby Realty - Placentia, CA
Placentia- Yorba Linda Real Estate - 714-742-2897

Thank you for the list.  I have over 2500 books in my personal library    I am reading more and more Kindle books these days. I was looking for list of books this morning and It supprize me that even list not not have Millionarie Real Estate Agent  for those in the residential business it seems like a must real and apply book. 

Apr 04, 2013 03:13 AM
Retired from ActiveRain
Baker, OR

Mike: Gary Keller's book, The Millionaire Real Estate Agent, is an excellent one to read and should be on every motivated agent's reading list.  What was the best piece of advice that you took away from the book?

Apr 04, 2013 11:24 PM