How to Write a Press Release Mini Series - Day Five of Five

Services for Real Estate Pros with Marketing with Kate

How to Write a Press Release Day 5 of 5 pulls all of the suggestions and ideas together.  I hope that you have found the re-blogging of this valuable information helpful!

Original content by Mark Menzella

Now all that's left to do with your press release is to decide where you are going to submit it for all your intended clients to view. Make sure you choose a site that will give your release maximum exposure - here are some sites I suggest:

Bringing it all together:

There are 5 technical parts of a press release:

  • Title - Include the keyword phrase in the title
  • Summary - Give a synopsis of the press release in one to two sentences using secondary keywords
  • Body - Writing subjectively and in the third person, also remember to give the details of your news
  • About the Company - In two to three sentences give your company credit from a third person point of view. Make sure to include contact info and a link to your homepage in the summary as well
  • Press Contact – Make sure you designate a person or group to consistently update and release press release on a regular basis as well as designate contacts to funnel leads that come in from press releases

Why it is important to run press releases:

There are plenty of benefits of SEO press releases if you do them correctly:

  • Back-links from credible press releases increase the ranking of your website or blog for your keywords
  • Visibility in search engines for both your press releases and website/blog
  • Ranking in Google News and Yahoo News
  • Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines

If you have any more questions please feel free to contact RE/Advantage directly for one on one consultation and training (877) 791-4825 or

Read Day one of five here

Read Day two of five here

Read Day three of five here

Read Day four of five here


RE/Advantage specializes in Real Estate Website Design, IDX Solutions, and Internet Technology. We have been working with the Real Estate Industry for over 10 years so we understand what makes a site work for you and your buyers and sellers. After all we have been developing real estate web sites, Internet tools and marketing strategies since 1997. No one provides a more comprehensive, well-thought-out site and tool set for your Internet presence. We provide you with not only the tools to manageand customize your site, but the peace of mind that comes from knowing we are here to help if you need us.

Posted by

I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.

FacebookTwitterLinked InSkypeWordpress Social Media Butterflies

Comments (3)

Todd Anderson
You In Park City group - KW Park City Keller Williams Real Estate - Park City, UT
Park City | Deer Valley Real Estate


Great re-post here. I went back and looked at quite a few of Mark's post on this and other topics.

Jan 23, 2011 10:44 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hey Kate,

This is great information! thank you so much, I'll be sure to follow this advice for my next press released :)

Jan 25, 2011 02:16 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Todd, I thougth that it was worth reposting.  Thanks for stopping by


Laura,  Glad that you found it useful

Jan 25, 2011 06:08 AM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?