How many top ten lists have you read since the first of the year?
•· Top 10 Ways to keep your resolutions
•· Top 10 ways to lose weight in 2011
•· Top 10 tech tools to use in 2011
•· Top 10 ideas on how to be successful in real estate in 2011
When it comes to technology it is especially disconcerting. As agents we are always attracted to the newest shiny, bright thing.
We should pause to ask ourselves:
•· How can this tech tool help me grow my business?
•· Is it necessary?
•· Do I have something that already works for me?
These lists are good triggers, however. They remind us to analyze if the tech tools we are using are adequate for todays' consumer and if our marketing is working?
If not, now is the time to upgrade. Consumers expect us to be able to use the tools they are using. If 50% of the transactions are first time buyers and 54% first time buyers are under 35 you know they are online and mobile. So the essentials are:
•· Smart phone and mobile APPS for quick response
•· Laptop or notepad for presentations
•· Personal website with web capture (predictive marketing and analytics for lead generation
•· Contact management system to stay in touch
•· Social networks: Facebook, LinkedIn and Twitter
•· Syndicate listings (Postlets) and content (Posterous)
•· Profiles, Directory and Discussion on Zillow and Trulia
What are YOUR essentials for 2011?