Whaaat? Sellers pay the marketing expenses?

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Services for Real Estate Pros with AuctionFirst

So here's the deal folks - especially true in a buyer's market.... You want to sell your property? You are motivated and have a genuine need to move on with your life?  Of course, we all know that you don't want to fire sale your property - and that you'd like to keep as much equity as possible.   So why wouldn't you demand more control in the marketing of your property. Do you really know what your agent is spending on marketing your property? Do you know whether your property is being used to 'shop' buyers into other properties?  If you have tried 'for sale by owner' then you know that there is a cost for marketing and advertising.  You had to decide whether to invest a little or heavily into the property's marketing.  My recommendation is that when sellers want to list conventionally, they be willing to invest cash into a sound marketing program of their property.  Come to an agreement with your agent on how the agent will execute the plan, how much of their own funds they will put in and/or match. After all, your selling agent's business is benefited from just having their sign in your yard. Be creative, think out of the box.

Of course, you can alternatively consider a real estate auction as the way to go. With this method, you have the most control possible - you control the marketing budget, you control the terms and conditions of the sale and you control the date when the property will sell.  What? You now ask about the price / how much the property will sell for?  Well my friend, that is up to the buyer, as usual, to tell you how much your property is worth.  Do you want to learn what the market value is sooner or later? With an auction, you'll learn the market value immediately at auction.

So, if you're challenged by selling a property in today's buyers market - consider funding a well thought out marketing campaign. And if you have a time value of money - consider selling your property thru an auction.

Linda Mardi
AuctionFirst.com
Licensed Real Estate Auctioneer

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Rainer
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Andrew Scherer
Approved Mortgage Group - Doylestown, PA
Real Estate Representation At It's Finest

Linda, nicely done on a very interesting blog post!  I was just meeting with a couple of colleagues today, and we were brainstorming how we could directly help buyers market their homes (either FSBO's, or listed by Realtor).  We figured since we already help the Realtor with marketing material, why not go straight to the source and provide marketing material for them directly.  It has actually turned out for the better for everyone that we offered these services to.

Very ironic that I saw this post tonight, and I am very happy I did!  Thanks for the info!

Sep 18, 2007 02:43 PM #1
Rainer
41,337
Endea Thibodeaux
Lanham, MD
Solar Energy Consultant, CDPE, CLHMS
Very well said.  It makes alot of sense.  Sometimes Sellers just don't quite understand how much marketing costs until you get them involved in the process.  The marketing fee is the most important part of selling or auctioning.
Sep 19, 2007 04:55 AM #2
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Linda Mardi

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