1. Find the agent who can expose your property to the most buyers:
• Ask whether the company is part of a larger company or network. How many agents does the company employ to promote your property to buyers? The more the better.
• Learn about the agency's overall marketing strategy. Do they use newspaper ads? E-mail? Their Web site? What's their marketing plan for your property?
• To screen agents, interview several, asking each for their market data and their interpretation of local trends.
2. If you get a lot of activity -- showings and second showings -- don't respond instantly to an offer. Tell buyers you'll allow a couple of days to give adequate time for multiple house hunters to view your home. Even in this difficult market well-priced properties are bid up over the asking price.
3. Educate yourself about your local market. Ask agents for these statistics: Inventory,Days on the market, Average sale price and Median price.
The trick these days is to distinguish your property from the large number of similar homes in the same price bracket.
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