Milestone: Zillow Hits 10,000 Reviews Online

Services for Real Estate Pros with Zillow

Zillow Agent Reviews and Endorsements.  The ultimate goal in adding this social media aspect to Zillow, was to aide consumers in the agent selection process based on past client endorsements and reviews. 

The system was launched in late December, and agents could ask their clients to review them through anelizabeth weintraub invitation system built into the platform. 

Once we had a couple of thousand reviews, the review system launched publicly all over the site.  Now reviews can be found in places like ajacent to property search results or you can sort by them in the DirectoryThis immediately tilted more contacts in the direction of those who had past client endorsements.  This also bought the review system to the attention of our users, so non-solicited reviews of agents started pouring in - and an overwhelming majority of reviews were very positive and informative! 

We've recently hit another milestone with system and now have over10,000 reviews on the site! This means it is becoming an incredibly rich system in helping people with the agent selection process. 

If this is the first time hearing of the system, this post will get you up to speed



brad andersohnOr even better, the one and only Brad Andersohn will be doing a LIVE WEBINAR on JANUARY 28th to walk you through the system!!  Visit to register and get more information. 

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Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

It seems Zillow is creating a new culture and moving in a positive direction. Nice to see from this side of the screen.

Jan 25, 2011 02:55 AM #9
Mahesh Mike Patel
First Team Real Estate - Anaheim Hills, CA
Call Me And Consider It Done!

Thanks for the info, I have sent some of my clients for review...


Jan 25, 2011 03:18 AM #10
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

This is awesome, I sent the blast out last week - and so far, good ones coming in... I'll keep this going. 

Jan 25, 2011 03:30 AM #11
Cory Barbee
San Diego, CA
Broker (760) 563-4022

I like it. Zillow Academy...another spoke to our wheel of social media...I'll roll this out in my next sales meeting..great post!


Cory Barbee, Team Leader

Keller Williams North County San Diego

San Diego Career in Real Estate

Jan 25, 2011 04:33 AM #12
Bryan Robertson
Los Altos, CA

This is an interesting feature that Zillow has added but it causes me concerns just as Yelp and other online rating systems have.  A person can post a rating without having been a client (unless the invitation policy prevents that).  If the reviews are posted without invitations at some point, that would be a concern.  I'm also concerned that it is biased to agents who do a lot of volume or have been in the business a long time with many clients.

An agent who has been in business 3-4 years, with an excellent track record, might not be able to keep up with an agent in the business 20 years with a mediocre record but who cherry-picks the reviews.

I'm not trying to be negative but I always find these systems a little less than ideal.  My ratings on many sites are great but I still think the systems need work.

Jan 25, 2011 04:48 AM #13
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

Congratulations! Zillow's app compatibility with the iPad and other mobile devices ensures that it will continue to have this sort of success. It seems the company is fully aware of what agents, as well as homeowners, want and need from the company.

Jan 25, 2011 05:00 AM #14
Aaron Seekford
Arlington Realty, Inc. - Arlington, VA
Ranked Top 1% Nationwide 703-836-6116

I've got to agree with some of Bryan's concerns, but do think that this is an awesome step forward for Zillow!

Jan 25, 2011 05:28 AM #15
Mark Quaintance
Windermere Real Estate - Utah - Draper, UT

I love the Zillow reviews, it is a great way for people to review you and find out about the quality of your work.

Jan 25, 2011 05:28 AM #16
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

I do like this new feature. I just hope no one says I suck!!!

Jan 25, 2011 05:50 AM #17
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Bryan (13) and Aaron (15) - Without all the details of the system (which I didn't give here, please click on the first link of the post or attend Brad's session) I can totally see why this would be a concern.  But two big roadblocks there to fraudulent use- 1) EVERY review is hand read by a person and 2) the reviewer must supply the address you the agent assisted them with.  There are some other more technical precautions, but these two are the big catch alls.

Ilyce (14) - Thanks for the comment.  Mobile is blowing my mind on how much people are using the various platforms.  6 houses are viewed on a Zillow mobile platform every second.  How crazy is that!

Bryant (17) - I hope so too! :)

Jan 25, 2011 05:58 AM #18
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

I don't see reviews being a major influencer of consumer's choice of agents right now. There is so much other content out there (blogs, search pages, photos, listings, etc.) that will shape their decisions, in many cases without even visiting Zillow.

Jan 25, 2011 11:13 AM #19
Patrick McClenahen
RE/MAX Realty Professionals, Inc. - Harrisburg, PA
The Real Estate Guy

Zillow is OK but I give more consumer weight. 

Jan 25, 2011 02:22 PM #20
Mark Tucker
The Law Office of Mark Tucker - Mesa, AZ

Thanks for the information. Zillow is well-known as a consumer-used site. Go where the traffic is right? 

Jan 25, 2011 02:30 PM #21
Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

Thanks for the news on this - I noticed it but haven't looked into Zillow Reviews.

Jan 25, 2011 02:47 PM #22
Janet McCarthy
San Diego Homes Guide - San Diego, CA
Broker Associate

I had no idea that Zillow was growing so strong.  I'll have to check it out and see what the opportunities are for Realtors.

Jan 26, 2011 02:03 AM #23
Patty Keller
AnotherME, LLC - Atlanta, GA
AnotherMe - 770-414-9393 - RE Virtual Assistant

Thanks Zillow!  This is another great opportunity for real estate professionals and we're sharing it with all of our clients! Looking forward to the webinar!

Jan 26, 2011 03:14 AM #24
Kimberly Thurm
Berkshire Hathaway HomeServices KoenigRubloff, Naperville, IL - Naperville, IL
Broker / Relocation Consultant ABR, CRS, GRI, SFR

Thanks Sara for the information, I will have to check this out. 

Jan 26, 2011 04:36 AM #25
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Congrats on getting so many reviews in!  Once I have my profiles set up everywhere I should ask my former clients to do reviews ~ good idea!

Jan 27, 2011 02:39 AM #26
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

I think I have one on there.

Only 2 of my listings are showing up on Zillow, am I doing something wrong?


Jan 28, 2011 12:19 AM #27
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Update: Approximatley a month later, we now have 22,000 reveiws on the site.  Interestingly we are starting to see trends that say agents with reveiws get more leads than those who don't. When specifically looking at our Premier Advertisers (to keep an apples to apples comparison) - agents with 5+ reviews 150% more than those with zero.

Mar 04, 2011 07:47 AM #29
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